Leyl Black is a marketing and communications executive with 20+ years'​ experience leading high-impact programs for emerging B2B and B2C companies. Leyl has also been a regular contributor to publications such as USA Today, Mashable, and Entrepreneur on marketing, PR, social media and health tech topics.Leyl is the founder of Eleven Communications, working with early-stage companies on strategic marketing and communications programs. Prior to Eleven, Leyl led the communications team at One Medical, where she dramatically increased the company's visibility and positioned the company as a digital health leader. In 2017, Fast Company named One Medical the #1 Most Innovative Company in Health.Leyl joined One Medical from Sparkpr, where she built a thriving tech PR practice with accounts such as Wildfire, Payvment, Spredfast, Sharethrough,140 Proof, Bizo, BrightRoll, Topsy and Specific Media. Leyl joined Sparkpr in 2010 after a five-year stint running Marketing Alchemist, a communications consultancy with offices in Seattle and San Francisco. Earlier in her career, Leyl served as vice president of marketing at Sagent and was director of marketing at WhiteLight Systems.Leyl has an MBA from Indiana University's Kelley School of Business and a BA from the University of Virginia, where she was an Echols Scholar.Specialties: Start-up marketing, full-funnel marketing, digital marketing, email marketing, communications strategy, communications planning, corporate messaging, corporate positioning, media relations, industry analyst relations, corporate communications, category creation, thought leadership programs, content marketing, and social media.Domain expertise in health care, health and wellness, HR and benefits marketing, real estate, social technology, social ads, native ads, digital marketing, content marketing, venture capital, SaaS technology, SMB market, data warehousing, analytics and business intelligence.