Leader of global Marketing strategy and efforts, including Branding, Performance, Partnerships and the work of our in-house agency.

Leading the first steps of Yellow as a brand, through media (digital, ofline and BTL), product and PR channels.But... what is Yellow?It's a revolution!Let me tell you more about it.Yellow is a micromobility and payment platform that comes to change the way people live in their cities.First of all, we shorten distances.With bike and e-scooter sharing models, we offer cheaper, faster and smarter alternatives to urban paths. That’s for… Show more Leading the first steps of Yellow as a brand, through media (digital, ofline and BTL), product and PR channels.But... what is Yellow?It's a revolution!Let me tell you more about it.Yellow is a micromobility and payment platform that comes to change the way people live in their cities.First of all, we shorten distances.With bike and e-scooter sharing models, we offer cheaper, faster and smarter alternatives to urban paths. That’s for everyone.And with Yellow Pay, our own payment platform, the urban day by day consume becomes more simple and democratic.That’s how Yellow is transforming cities around the world:in an easy, fun and colorful way.Join us in our Yellow way! Show less

Co-build and develop the first steps of Energy BBDO operations in Brazil, working with brand,advertising, content strategy, and product development for agency clients.Conducted the base advertising plans as well the day-by-day tactics for players such as Audi Brazil,Bayer Pharmaceuticals, ConectCar, ZAP Imóveis, Radio CBN, ClickBus, St. Marché, and Eataly.Brand positioning and repositioning for several start-up and technology clients.

Brand strategy and online & offline communication tactics for CPW and Nestlé account group: Nespresso, Nesfit (Masterbrand and 5 BUs) and Chocolates.Coordinated international studies of McCann WorldGroup in Brazil, such as Truth About Shopping and Truth About Millennial Women, with more than 10k interviews each.

New institutional positioning and product strategic plans for Seara and Minuano, major brands of JBS Group. Strategic plans for Bradesco Bank, regarding institutional products, new brand positioning and Olympic projects;Conducted and organized research on 2014 World Cup, originating the documentary "Epicenter - The truth about being there".

Projetos de pesquisa e estratégia com a CO.R Inovação e trabalhos com a Master Roma Waiteman, com cases e estratégias de posicionamentos para clientes - com destaque ao setor financeiro e o de bens de consumo.Experiência em etapas de pesquisas e definição de atuação, entre elas: levantamento de informações sobre clientes e mercado; planejamento de pesquisas; mediação de grupos de consumidores e de entrevistas em profundidade; report de resultados; definição de perfis atitudinais e de… Show more Projetos de pesquisa e estratégia com a CO.R Inovação e trabalhos com a Master Roma Waiteman, com cases e estratégias de posicionamentos para clientes - com destaque ao setor financeiro e o de bens de consumo.Experiência em etapas de pesquisas e definição de atuação, entre elas: levantamento de informações sobre clientes e mercado; planejamento de pesquisas; mediação de grupos de consumidores e de entrevistas em profundidade; report de resultados; definição de perfis atitudinais e de atuação da marca.Experiência anterior em Planejamento, Branding e Consumer Insights pela atuação em áreas diversas, como terceiro setor e jornalismo. Show less

Participante do I Curso de Jornalismo Valor Econômico, tendo sido convocado em seleção que envolveu jornalistas recém-formados de todo o Brasil. Curso intensivo em áreas como macroeconomia, finanças, cenários econômico, mercado de capitais; além de experiência na redação.

Coordenação de ações envolvendo Comunicação Corporativa e Ações Institucionais da Amcham Brasil em Curitiba desde 2007.