Lorin Greenstein Email & Phone Number

Columbus, Ohio Area/Atlanta, Ga

Manage Sales Development Programs within the company. Work with company leadership to develop and implement new programs to help drive the company goal of doubling sales every 5 years. Building teamwork within the department to better serve the needs of the internal and external customers that look to Sales Development for assistance. Maintain tracking documents to thoroughly maintain and assess successfulness of sales programs and help in developing new company programs. Actively work with individual team members to help them develop their skills to the next level. Consult with product line buyers to introduce new and exciting products. Build relationships with sales reps and managers alike to gain acceptance of Sales Development Department as a resource to help them grow and succeed. Conduct “Stand-Up”, face to face, as well as real time Online Training Webinars on a wide variety of subjects to help sales force grow their level of expertise.

Peachtree Corners, Ga

Contract training and development of training materials.

Review, evaluate, compose and implement training for ALLDATA Collision. Work with Leadership and Sales Management Team to produce world class training programs for Reps, Agents, and customers on all products.

Using ADDIE design methodology, lead team to develop and implement training program which advanced reps and internal staff from "New Hire to Retire". Layout entire training schedule to help plan and manage talent for the future.Conduct all forms of training (classroom, online via LMS, live online via webinars).Lead team to develop the profile of the "ideal" candidate for all positions.Working in the field one on one with sales reps calling on customers and prospects at all stages of the sale to increase the reps skills

Atlanta, Ga

Promotion

Develope, design, co-ordinate and instruct sales reps of all tenure (day 1 to over 40 years tenure) in sales skills, product knowledge, motivation and self motivational methods. Teach 30+ 3 to 5 day classes per year. Designed and co-ordinated build out of world class classroom with a 200K budget. Source suppliers for lodging, meals, transportation, and instructional materials for over 800 reps per year.

Zep Inc, is a spin off from Acuity SP to a stand alone public company. Zep Inc. is a leading provider of specialty chemical products to industrial, institutional, distributors and retail customers internationally. Instructed employees ranging from new hires to over 40 years' experience in job skills, sales training, industry knowledge, motivation, safety procedures, and self improvement methods. Conducted over thirty 3-day to 5-day classes annually. All content built using ADDIE method and based on Criterion-Referenced Instruction, Reported ROI to leadership. Created Zep University, a complete online learning system used by all areas of the company to deliver training to over 3000 employees. Resulting in $6MM training cost reduction. Developed training process for new reps, increasing performance and reducing new rep breakeven time from 27 to 21 months. Designed and coordinated build-out of a world-class training facility. Sourced suppliers for lodging, meals, transportation, and instructional materials for over 800 learners per year. Scripted, produced and appeared in all new product launch videos, as well as monthly video updates to the company. Actively worked with Retail Division to help develop and implement training for "Big Box" Retail Customers (Home Depot) Developed and launched e-mail learning program with over 300 product information sheets detailing technical data, features, benefits, demonstrations, and selling tips. Expanded program to include system selling process along with product selling. Built mentorship program for field training of sales reps. Spearheaded leadership team to launch a distribution division involving product selection and development of catalog and product sell sheets. Trained and coached distributors and rep agents, traveling with them to major account calls which led directly to sales of approximately $2.5MM.

Prospected and developed my Atlanta territory to a variety of industries - industrial manufacturing, hospitality, food service, automotive repair, and warehousing. Identified the special needs within each account and recommended solutions from available products and services enhancing client relationships. Promoted to Field Sales Manager in 1996, managing five sales reps in the Atlanta area.Grew personal territory in Atlanta to $495K annual sales in 4 yearsEarned Quota Buster & MVP Awards all 4 years in salesAs Field Sales Manager, increased gross sales from $1.25MM to $1.75MM in first 12 months while maintaining personal sales growth of 15% year over year.

Imported goods from Far East and had a network of independent contractors selling them throughout the South East USA. Sales in excess of $2.5M, sold business.

Carried loose diamond and color stone line, selling to the Jewelry Industry in Southeast US. Sales exceeding $1.5MM.

Certificate, Microlearning

The biggest stumbling block in most learning and development departments is TIME. Companies and employees either don't have the time.

Master Trainer, Training - Adult Education

Master Trainer Certification

Education record

CRI Instructional Design

Bachelor Of Arts, Biology/Biological Sciences, General

Activities and Societies: Year Book Photographer (4 years), IFC (Inter Fraternity Council)Biology Major with Botany and Entomology minor..