Li Guo Email & Phone Number

San Antonio, Texas, United States

San Antonio, Texas, United States

• Increased customer awareness of activities by cross-selling relevant activities near lodging properties. New cross-sell opportunities significantly increased activities traffic and total transactions• Led the migration of the ground transportation shopping path, activities search landing pages, and activities cross-sell to Expedia’s progressive web application (PWA) platform, preserving key revenue streams from being lost due to legacy platform deprecations• Owned the customer shopping experience for activity shopping and accelerated COVID transaction recovery by redesigning the activities shopping experience to be more customer-centric based on user research studies, competitive analyses, and user data analysis • Launched “Things to do from home” in April 2020 across 7 global markets to enable virtual travel through curated travel content – livestreams, online shows, virtual/online tours, and videos. The pages were featured in Expedia’s earliest return to email marketing campaigns and reached #3 on Google for “things to do from home” • Led quarterly planning, goal setting, and product forecasting across the entire activity product development team by partnering with activity product managers, the user experience (UX) team, the engineering team, the strategy team, and the retail and marketing team • Established a monthly product review to improve transparency and accountability with the product team’s stakeholders and reduced the product team’s overhead by templatizing the update format to be reusable for reporting to the leadership team

Greater Seattle Area

• Increased cross-sell click through rates and conversion through continuous A/B testing• Led the migration of the activities shopping path to Expedia’s progressive web application platform two months ahead of plan • Created a framework and taxonomy for tagging over 20,000 activities to expand from 16 activity categories to over 120 and enable better matching between customers and products • Reduced the time between when customers booked activities and when suppliers could see the bookings from 48-hours to 2-hours • Led bi-weekly product peer review meetings for product team members to share, discuss, and provide feedback on each other’s work

DogStar was a startup that created the first emotion tracking wearable for dogs • Developed the first MVP using an Arduino, IMU, and Bluetooth module, developed the second prototype using a TI Sensor Tag• Won $70k from competitions including Cornell’s Electrical and Computer Engineering Innovation Challenge, and Cornell Tech’s Start Up Award

• Translated visualization mock-ups into API calls from services including: Urchin, Twitter, Crimson Hexagon, Sysomos, Facebook, Instagram, Pinterest, and MorningStar• Created test plans for new client dashboards and conducted QA testing

Greater New York City Area

• Ran review sessions for one year and executive MBA students in managerial statistics and managerial operations (3 courses in all)• Graded quizzes and exams

Client: Mobile eCommerce Start UpProject: Integrated existing eCommerce platforms with the client’s internally developed platform• Gathered business and technical requirements for the client’s business flow• Created business requirements documents (BRDs) for the integration of the client’s platform with Magento and DemandwareClient: Automotive Fleet Management Company Project: Integrated UK and US business operations by consolidating internal applications • Collaborated with technical and business stakeholders in the US and UK to create business requirements documents and an end-to-end test plan for integrating key supply chain operations • Led 3 client development teams from design into development and testing ahead of plan • Course-corrected 2 teams that were at risk of missing delivery targets and got them on-track Client: Broadway Ticket Retailer Project: Redesigned the client’s website to increase sales and user experience • Developed a 3D modeling application using C++, Silverlight, and XML that enabled customers to view each theater’s seat before purchasing tickets • Created a comprehensive test plan for the application and conducted QA testing • Owned development of the second version of the application and client support • Recognized as a Rookie of the Year Award finalist for exemplifying SapientNitro’s core values

• Ran a weekly section for 20 students in a course on electrical and computer engineering practice and design • Helped students with both their homework assignments and their course project to design and build an optical finger plethysmograph

Master Of Business Administration (M.B.A.)

Member of the inaugural class of Cornell Tech’s MBA program

Bachelor Of Science (Bs), Electrical And Computer Engineering