Laura Hand
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Laura Hand Email & Phone Number

Award winning Marketing Executive | Fractional CMO | Brand Strategy & Customer Experience Design | Cannabis Travel & Tourism at Laura Loo Experience Design
Location: Waterloo-Cedar Falls Area, United States, United States 10 work roles 1 school
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Role
Award winning Marketing Executive | Fractional CMO | Brand Strategy & Customer Experience Design | Cannabis Travel & Tourism
Location
Waterloo-Cedar Falls Area, United States, United States

Who is Laura Hand? Overview

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Laura Hand is listed as Award winning Marketing Executive | Fractional CMO | Brand Strategy & Customer Experience Design | Cannabis Travel & Tourism at Laura Loo Experience Design, based in Waterloo-Cedar Falls Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Laura Hand.

Laura Hand previously worked as Founder & CEO at Laura Loo Experience Design and Board Member at Cannabis Travel Association International. Laura Hand holds Bachelor Of Science, Graphic Communciations & Graphic Design from University Of Northern Iowa.

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Laura Loo Experience Design

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About Laura Hand

Laura is the CEO and Founder of Laura Loo Experience Design (LLXD). She is an award-winning marketing executive rooted in technology and customer experience design. Laura works with brands as their fractional marketing executive to provide education and actionable customer experience strategies to understand, serve and delight their customers. Expertise Include: - Customer Experience Strategy- Customer Journey Mapping- Travel and tourism experience strategy- Brand and marketing strategy- Website/App/SAAS project visualization & coaching (UX design, web accessibility, conversion optimization )- Membership Model development- Personal Branding & Thought Leadership campaigns- Building talented marketing teamsWhat can she help you accomplish?- Guide you to better understanding your current customers and how to intentionally reach new audiences - Execute and implement customer experience and marketing strategies at a higher level than you areright now - Review and build internal processes and teams to create efficiencies- Help you track and interpret customer feedback to proactively innovate your products and servicesLaura’s background consists of starting her career as a UX web designer. Her 13-year tenure that culminated to the creative director role saw significant growth for the company, which specializes in digital strategy for financial institutions and health care businesses. In 2016, Laura was promoted to VP of Marketing for the parent company, a healthcare membership organization. She oversaw brand and marketing strategy for 28 internal companies that served 17,000+ healthcare providers across North America. In 2019 she left the corporate world to realign her focus to the cannabis industry to honor her family. The loss of her brother to a drug-related heart attack and her father to brain cancer has forever shaped her life. Laura is a leader inside and outside of the work environment, by volunteering countless hours for community groups. She was most influential in her role with the American Advertising Federation (AAF). She has won eleven American Advertising Awards (ADDYs) for her work and was honored with the coveted AAF Silver Medal Award. She was also a 20 Under 40 award recipient and a finalist for Technology Association of Iowa - Women of Innovation and Leadership award. Strength Finders: Futuristic, Individualization, Empathy, Relator, Significance, Responsibility, Discipline, Input, AchieverENFP-A = THE CAMPAIGNERRocket Fuel Score: Visionary = 86 // Integrator = 59

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Laura Hand's current company

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Laura Loo Experience Design
Laura Loo Experience Design
Award winning Marketing Executive | Fractional CMO | Brand Strategy & Customer Experience Design | Cannabis Travel & Tourism
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10 roles · 26 years

Laura Hand work experience

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Founder & Ceo

Current

I provide fractional marketing executive services to cannabis entrepreneurs. I work with owners on a monthly basis to develop their experience vision, understand their audience and build a customerjourney map that gives them the blueprint to best determine channels, messaging, business/customer goals and internal procedures like feedback loops to provide a.

Aug 2020 - Present

Board Member

Current

San Francisco, CA, US

The Cannabis Travel Association International (CTAI) is a not-for-profit membership organization that is united global voice of cannabis and hemp travel and tourism. We serve to promote the development of safe and responsible cannabis tourism, unify the cannabis and travel industries, and advocate for an enabling regulatory environment, globally. Become a.

Feb 2023 - Present

Chair Of Marketing Committee

San Francisco, CA, US

The Cannabis Travel Association International (CTAI) is registered Non-Profit advancing safe and responsible Cannabis Tourism. Committed to cultivating open communication, social equity and environmental sustainability, the CTAI was established to represent and support the diverse voices and perspectives of the emerging Cannabis Tourism industry. The.

Jan 2021 - Feb 2023

Vice President Of Marketing

Waterloo, IA, US

As the Vice President of Marketing for The VGM Group I am directly responsible for developing and executing the marketing strategy and the value platform of The VGM Group, Inc. This includes branding, advertising, marketing communications, online and interactive media and branding events that emphasize the overall VGM brand and strategy.In 2016, I was.

May 2016 - Dec 2019

Creative Director

Waterloo, Iowa, US

Led the digital creative teams to deliver innovative digital products and experiences, providing continual creative inspiration that pushed boundaries, while utilizing the principles of web accessibility standards and good user design. Ensured our creative team adhered to legal and operational compliance requirements for our healthcare and financial.

May 2006 - May 2016

Senior Web Designer

Waterloo, Iowa, US

Feb 2004 - May 2006

Web Designer

Waterloo, Iowa, US

Feb 2003 - Feb 2004

Adjunct Professor

Cedar Falls, Iowa, US

Developed and taught course curriculum for the University's first Web Design program.

Aug 2006 - Dec 2007

Web Designer

Gdynia, Pomorskie, PL

I primarily created websites for financial institutions as well as marketing material for our company.

2002 - 2003 ~1 yr

Web Designer

Matthews, NC, US

This started out as an internship and grew into a full time position. Our clients were primarily agriculture and financial companies. I created basic HTML web pages and worked closely with our team of programmers to provide a complete website solution.

2000 - 2002 ~2 yrs
1 education record

Laura Hand education

  • University Of Northern Iowa
    University Of Northern Iowa
    Graphic Communciations & Graphic Design
FAQ

Frequently asked questions about Laura Hand

Quick answers generated from the profile data available on this page.

What company does Laura Hand work for?

Laura Hand works for Laura Loo Experience Design.

What is Laura Hand's role at Laura Loo Experience Design?

Laura Hand is listed as Award winning Marketing Executive | Fractional CMO | Brand Strategy & Customer Experience Design | Cannabis Travel & Tourism at Laura Loo Experience Design.

Where is Laura Hand based?

Laura Hand is based in Waterloo-Cedar Falls Area, United States, United States while working with Laura Loo Experience Design.

What companies has Laura Hand worked for?

Laura Hand has worked for Laura Loo Experience Design, Cannabis Travel Association International, Vgm Group, Inc., Vgm Forbin, and University Of Northern Iowa.

How can I contact Laura Hand?

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What schools did Laura Hand attend?

Laura Hand holds Bachelor Of Science, Graphic Communciations & Graphic Design from University Of Northern Iowa.

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