Laura Loo Experience Design

I provide fractional marketing executive services to cannabis entrepreneurs. I work with owners on a monthly basis to develop their experience vision, understand their audience and build a customer journey map that gives them the blueprint to best determine channels, messaging, business/customer goals and internal procedures like feedback loops to provide a delightful experience for their customers. Public speaker for multiple podcasts, conferences and webinars coaching on the creative constraints of cannabis marketing and the importance of brand strategy and building a strong foundation with customer journey maps. Expertise I can support you with: Marketing & Brand strategy Understanding audiences and purchasing behaviors Graphic design for brand identity assets (e.g. presentations, webinars, collateral) Web design & strategy (e.g. web accessibility standards, SEO, UX/UI) SAAS / App product journey mapping & user testing Building membership & subscription models Content strategy Webinar, public speaking or pitch coaching Social media strategy Experiential Environmental Design Enterprise-level technology review and implementation