Lauren Henderson Email & Phone Number

Los Angeles County, California, United States

Irvine, California, United States

Job Overview: Drive omni-channel marketing plans for Drybar products at Sephora, Sephora @ Kohls, Ulta, Ulta @ Target, Nordstrom, etc.-Developed new asset strategy utilizing UGC content for media, driving +$8.7M in sales, overachieving all benchmarks (+15% ROAS, +101% CTR, +515% engagement rates) and +19% CTR YoY.-Achieved a 1087% lift in in-store Ulta sales by managing an Ulta Salon-focused brand activation with full-funnel strategies including Influencer, Criteo, Programmatic, email and social campaigns. Saw a 15% increase in AOB to LY Salon Takeover. -Partnered with sales, creative & education teams to optimize retailer assortments and develop in-store merchandising to achieve +$50M sales plan.-Managed digital asset delivery across 8 retail channels. Consistently audited retailer sites to ensure best in class product pages including updated imagery, relatable ugc content, infographics, copy and ratings and reviews across all retailer channels.-Capitalized on industry and marketplace trends to negotiate influencer collaborations, managing workflow and creative distribution.-Developed and executed creative briefs for 13 new product launches with a detailed and strategic eye to ensure accuracy and align with brand objectives-Supported 5+ key marketing stakeholders with various tasks including managing retailer portals, item setup, sample ordering, promotional planning, and regulatory compliance.

Job Overview: Developed and implemented a digital marketing plan with email, SEO, SEM, and paid social campaigns-Generated 10% of website traffic through email campaigns, surpassing KPI by 43%, by executing email and mobile marketing campaign operations including calendar management, designing, QA and deployment of campaigns, and troubleshooting technical issues-Developed and maintained the website using the CMS program WordPress and optimized both desktop and mobile, writing 3 blogs per week to generate traffic through organic search and email deployment; coordinated with Sunset Roller Club team to manage site updates-Generated 70% of traffic via SEO and SEM management, surpassing KPI by 12% through end-to-end campaign development-Increased social media following by 23% through social media campaign management and campaign optimization by creating and scheduling content and metric analysis to monitor performance-Generated 22% of website traffic through paid social ads; oversaw end-to-end campaign development, including ideation, segmentation, setup, testing, deployment, and analytics

Encinitas, California, United States

Job Overview: Oversaw in-store operations including merchandise updates, RTV’s, organization, and more-Executed daily visual merchandising updates for new product launches and other brand updates using assortments and planograms; handled removing damages from inventory, off-assortment returns, and tester organization-Maintained visual elements for over 100 in-store brands to ensure we align with brand standardsPlanned and executed all in-store operations including monthly store marketing activation/animation updates.

San Francisco Bay Area

Job Overview: Examined current marketing strategy, conducted research, and developed and presented a marketing planConducted over 50 hours of research to understand Quokka’s business environment; performed competitive, internal and external analysis to create a marketing plan and recommend marketing strategies to make them competitive in a saturated marketDeveloped marketing plans with goal to increase eCommerce sales by 15% and transition Quokka to an omni-channel strategy by moving into retail stores to best meet their target segment. Developed campaign plans for digital marketing, trade marketing, and more

San Francisco, California

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Master Of Business Administration - Mba, Marketing

Achieved a Certificate in Marketing in the Digital Economy

Bachelor'S Degree, Marketing

Studied Business Administration with a concentration in marketing. Classes taken include Digital Marketing, Consumer Behavior, Marketing.