Lauren Freed Email & Phone Number

New York, New York, United States

New York, New York, United States

New York City Metropolitan Area

New York, United States

New York, New York

Greater New York City Area

Greater New York City Area

New York, New York

• Work with client to formulate custom media programs based on client KPIs and specific audience targeting.• Propose first-to-market ideas involving industry trends and upcoming product launches.• Educate new clients in unique campaign processes to cultivate reliable partnerships.• Improve internal and client processes by finding efficient platforms and improve current methods.• Plan necessary optimizations based on performance and work with client/agency to implement changes. • Partner with Product Teams (Tinder, Match.com, OKCupid, Plenty of Fish, etc.) to validate campaign ideas and respond to data needs of new and existing clients.• Analyze pricing and inventory, using historical data to build and deliver customized, effective, and accurate media plans.• Oversee media programs through planning, pricing, kickoff, execution and data and metric reporting.• Manage and train members of Account Management team on internal and client operations.• Collaborate with in-house departments to coordinate production and trafficking of assets and deliverables. • Manage Sales Representatives’ weekly digital estimates.

New York, New York

• Build custom media plans, outline required ad specifications, maximize inventory and provide rationale behind suggested programs and placements for client and agency contacts• Work closely and coordinate with marketing and brand teams on added value ideas and executions for clients as well as the Advertising and Revenue Operations teams to ensure timely campaign launch and delivery • Maintain daily reporting through 1st and 3rd party ad serving programs to ensure delivery • Plan necessary optimizations based on performance and work with client/agency to implement changes • Send wrap reports including screen shots, final delivery, and stand out metrics to the agency and/or client after campaigns • Serve as a liaison between agencies and traffic department, marketing, production, account executives, and management • Participate in brainstorm sessions with Sales and Marketing teams to discuss custom ideas for incoming RFPs

New York, New York

• Serve as Global Head of Brand Solution’s right hand: anticipate needs, prioritize tasks and assess urgency of situations requiring Executive’s attention, act as liaison between Executive and staff, and deal with confidential matters• Organize, arrange, prioritize, reprioritize and manage Executive’s functions and ever changing daily activities including managing Executive’s schedule as well as scheduling and coordinating daily calendar • Arrange both international and domestic travel for Executive and other management • Maintain credit cards Executive and ensure that expenses are processed in an efficient and timely manner• Arrange and coordinate Global Brand Team Annual Meeting, Holiday Parties, Happy Hours, and other team events

• Engage and communicate with creative staff and managers to design and direct company members in performances throughout theyear• Organize and manage company members, volunteers, and celebrities backstage for annual Gala performance• Organization of travel for 50 Company Members, including tickets and itineraries, communicating with airport staff, and CompanyMembers’ families• Mentor company members, ages 8-­‐18, both individually and in a group setting, guiding them in writing and performing in originalplays and songs

• Produce and distribute daily wrap, gross, and advance tracking reports for multiple Broadway productions• Liaison between company vendors and producers for coordinating and invoicing• Create special event and comparison budgets for Broadway, touring productions, and developmental projects including Jersey Boys,Jesus Christ Superstar, and Matilda the Musical• Coordinate and arrange travel and housing for Executive Producer, Creative Staff, and Actors• Research, compile and analyze data for Broadway and touring production insurance claims• Maintain and update budget and contract templates for Broadway and developmental projects• Serve as Juvenile liaison for Matilda the Musical on Broadway including arranging tutoring, filing Child Performer Regulation Variancesto New York State Department of Labor, and reviewing New York State Child Labor Laws to ensure compliance• Coordinate visa applications and assist actors and creative team members through the immigration process• Manage daily calendar, communication, meetings, and files for Executive Producer• Process and code multiple credit card statements, expense reports, and invoices

• Assisted House Seat Manager in receiving and filling house seat requests including Box Office, theatre industry member, and CompanyManagement communication• Managed office organization through purchasing and tracking equipment and inventory, as well as overseeing the multi-­‐suite securitysystem installation and daily functioning• Booked and maintained rehearsal studio and conference rooms with outside companies as well as internally• Coordinated weekly department meeting, including compiling and distributing meeting agendas and notes• Assisted Broadway Company Managers with payroll distribution, bill coding, and house seats management

• Managed Producer’s daily calendar and arranged travel for Producer and Producing Partners• Obtained musical clearances in conjunction with legal counsel• Maintained and updated website as well as assisted in producing marketing and advertising products for multiple musical productions• Supervised and hired staff of interns in addition to office purchasing, IT Management and prioritization of external communication