Lauren Lastra Email & Phone Number

Bozeman, Mt, Us

Salt Lake City, Utah, United States

Spearheaded the development and execution of strategic retail marketing initiatives, enhancing brand visibility and alignment across various platforms while managing cross-functional teams.- Utilize data, insights and brand opportunities to craft retail strategy- Ensure retail marketing initiatives and activations are aligned and prioritized with business objectives and marketing strategy- Conduct departmental market research to identify trends, competitive activity and opportunities- Drive the retail experience in go-to-market planning from product design to sales floor - Develop departmental policies, procedures, calendars and guidelines - Oversee an effective and efficient budget- Effectively and efficiently communicate with appropriate teams to achieve desired outcomes - Establish project goals, timelines and an approvals process for retail assets that includes stakeholders- Work cross functionally with marketing, brand, product, operations and sales teams to develop displays, POP, event kits, trade shows, sales meetings, sales tools and retail assets - Source and manage vendor relationships to conceptualize, develop, produce and ensure displays, POP, event kits, trade shows, sales meetings, sales tools and retail assets are completed on brand, on time and on budget

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

Led the development and execution of retail strategies, creating immersive shopping experiences through flagship locations, and scalable visual merchandising solutions, while managing cross-functional project teams and vendor relationships to enhance brand visibility and customer engagement.1. Retail Experience - Led the creation and execution of immersive retail experiences for Traeger, including six custom-built flagship locations, and modular shop-in-shops. Adapted top-tier experiences into scalable display and POP programs, and effective visual merchandising strategies across all global retail channels, enhancing brand awareness and driving customer conversion. 2. Project Management - Oversaw project lifecycles from conceptualization to completion, including forecasting, budgeting, production, and maintenance, ensuring all initiatives were delivered on time, within budget, and to brand standards.3. Cross-Functional Team Leadership - Worked closely with internal marketing, creative, sales, logistics, IT, and finance teams, and external agencies to ensure seamless execution and optimization of merchandising strategies. Managed relationships with partner agencies and oversaw the production process from vision to execution.4. Analytics and Reporting - Analyzed market trends and consumer behavior, leveraged insights to refine merchandising strategies, and reported on the financial impact of visual merchandising initiatives to inform future campaigns.

Salt Lake City, Utah, United States

Led project management and execution of retail strategies, including shop-in-shop programs and display/POP development, while collaborating with cross-functional teams to enhance product marketing and visual merchandising across all retail channels.1. Project Management - Oversaw and managed a variety of projects, ensuring they are organized, on track, and meet company standards.Led the daily management and execution of the shop-in-shop program, and coordinated the production and execution of display and POP programs, ensuring alignment with company forecasts and operational timelines.2. Content Development and Asset Management - Developed and maintained marketing materials and sales tools, including campaign and product launch assets, digital and print advertisements, consumer brochures, and product sheets to support sales team efforts and enhance dealer engagement.Helped build and manage approved assets in the company’s digital asset management system.3. Cross-Functional Collaboration - Collaborated closely with the RPM Director, sales, creative, and digital marketing teams to develop and align comprehensive retail marketing and merchandising strategies, ensuring efforts supported overall business objectives and created a unified approach across all channels.Served as a primary contact for retail partners and vendors, fostering relationships and facilitating marketing collaboration to optimize visual merchandising and consumer engagement strategies.4. Analytics and Reporting - Analyzed and reported on the effectiveness of marketing and merchandising initiatives, including tracking placement and inventory levels of displays and POP, and adjusting strategies based on market and consumer insights.

Breckenridge, Co

Collaborated with marketing and sales teams to execute go-to-market strategies, managed brand consistency across platforms, developed Amazon product listings and store, sourced vendors for POP, event kits and trade show booths, led a 100+ stop film tour, and effectively managed the budget.1. Strategy - Collaborated with marketing and sales teams to develop and implement go-to-market strategies, sales incentive programs, campaigns and product launches.2. Brand Experience - Ensured consistent representation of the Faction brand across multiple platforms including in-store, key account websites, digital ads, and print ads. 3. Amazon -Built product listings on Amazon and maintained product photos, product information and marketing assets.4. Vendor Management - Sourced and managed vendor relationships to conceptualize, develop, and produce POP, catalogs, event kits and trade show booths. 5. Events - Led the management of Faction's first feature film's 100+ stop North American tour6. Budget Management - Created and managed an effective and efficient budget.

Boulder, Co

Managed wholesale, logo, and international orders, warranty claims and repairs, and represented KJUS at various events.1. Sales Support and Order Management - Managed wholesale, logo, and international order processes, from entry to invoicing, resolving discrepancies, authorizing returns, and ensuring timely shipments.Maintained accurate inventory and CRM data, and strengthened partnerships with sales reps and retailers for improved operational efficiency.2. Warranties - Managed the warranty process, evaluating claims, coordinating repairs and replacements, and handling return shipments, ensuring timely and efficient resolutions.3. Events - Represented KJUS and provided logistical support at events, tournaments, and trade shows, ensuring seamless operations.

Atlanta, Georgia, United States

Managed wholesale and international orders, coordinated with multiple departments to streamline operations, and represented Alternative at trade shows.1. Sales Support and Order Management - Managed wholesale and international order processes, from entry to invoicing, resolving discrepancies, authorizing returns, and ensuring timely shipments.Maintained accurate inventory and CRM data, and strengthened partnerships with sales reps and retailers for improved operational efficiency.2. Cross-Functional Collaboration - Worked with Accounting, Purchasing, Distribution, Marketing, and e-Commerce teams to streamline processes and resolve issues, ensuring seamless operations.3. Events - Represented Alternative at trade shows, managed booth setup and breakdown, and provided operational support.

Atlanta, Georgia, United States

Answered incoming calls and emails, and managed account related tasks such as order entry, modifications, and resolving discrepancies, ensuring high customer satisfaction across all channels.

Atlanta, Georgia, United States

Assessed the effectiveness of campaigns and promotions by tracking sales and compiling recaps, managed print inventory and fulfilled requests, maintained the digital asset management system, and coordinated samples and logistics for trade shows and photo shoots.

Atlanta, Ga

Enhanced the retail experience and exceeded sales goals through effective engagement strategies and visual merchandising, contributed to store operations and team dynamics, and managed the clothing donation program to support community involvement and environmental activism.

Savannah, Georgia, United States

Enhanced the retail experience and exceeded sales goals through effective engagement strategies and visual merchandising, while contributing to store operations and team dynamics through participation in initiatives, inventory management, and team training.

Philadelphia, Pennsylvania, United States

Participated in merchandise and assortment planning, managed orders and SKUs, coordinated order accuracy and shipments with vendors, and cataloged samples and product information for e-commerce optimization.

Atlanta, Georgia, United States

Enhanced the retail experience and exceeded sales goals through effective engagement strategies and visual merchandising, played a crucial role in opening new Atlanta location, and contributed to store operations and team dynamics through participation in initiatives, inventory management, and team training.

Alpharetta, Georgia, United States

Enhanced the retail experience and exceeded sales goals through effective engagement strategies and visual merchandising, played a crucial role in opening new Kennesaw location, and contributed to store operations and team dynamics through participation in initiatives, inventory management, and team training.

Alpharetta, Georgia, United States

Enhanced the retail experience and exceeded sales goals through effective engagement strategies and visual merchandising, while contributing to store operations and team dynamics through participation in initiatives, inventory management, and team training.

Bachelor Of Fine Arts (Bfa), Fashion Marketing And Management, 3.4

Minor in Business Management and Entrepreneurship Quarter at SCAD Lacoste Campus in France.

Study Abroad In Lacoste, France

Lacoste Auction And Gala In Paris

Represented SCAD at a gala held at the Four Seasons Hotel in Paris, successfully auctioning an alumni's painting for $10,000 to help fund.