Andrew Li Email & Phone Number

Hong Kong Sar

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Client: General Motors (GMC, Chevrolet, Buick, Cadillac)

Toronto, Ontario, Canada

• Design & implement appropriate digital measurement & attribution framework for www.makegoodfood.ca• Implement tags, goals, and audiences using Google Analytics 360 & Google Tag Manager• Lead the data integration efforts between Ad platforms, Google Analytics, and Offline financial data to provide insights on path-to-conversion and ROAS• Develop a set of (automated) Digital dashboards to meet business requirements. • Conduct post campaign analysis to understand ROAS on all paid media channels and to identify opportunities for optimization• Design & Implement A/B tests to improve campaign/landing page performances• Measure the impact of various business parameter changes (e.g. pricing, merchandising) on conversion funnel/rate

Toronto, Ontario, Canada

• Analyze consumer, marketing and web behavioral data and present learnings including actionable insight and recommendations• Analyze marketing campaigns key metrics, and identify opportunities to increase return on investment• Assess performance and incrementality of distribution channels including fourseasons.com, Online Travel Agents (OTA), Voice Reservations (WRO) and Global Distribution Systems (GDS)• Monitoring and analyzing digital media and hotel distribution trends

Toronto, Ontario, Canada

• Design, implement and maintain the taxonomy and framework for the usage of analytics solutions such as Google Analytics and Sitecore Analytics– ensuring consistency and data integrity for data collection and measurement on the platforms.• Create custom dashboards to present key marketing and communications data and inform data-driven decision-making.• Set up of marketing tagging solutions such as Google Tag Manager and pixel tracking (Google Facebook, Twitter, LinkedIn) to support the measurement and analysis of user engagement and conversions for marketing campaigns• Collaborate with internal teams and external agencies to provide insight and analysis on marketing campaigns across social media, SEM, SEO, email, and other digital tactics formulating data-driven solutions to support campaigns’ improved performance.

Toronto, Ontario, Canada

Clients: - Loblaw Companies Limited (Loblaws, Shoppers Drug Mart, No Frills, no name, President's Choice, Superstore, Joe Fresh)- Microsoft

Toronto, Canada Area

• Working directly with a variety of ad agencies and brand clients, fully managing the planning and execution of campaigns, ensuring success and satisfaction each and every step of the way.• Managing the entire campaign process, including proposal development, creative/concept development, influencer search and recommendations, pre-campaign analysis and projections, influencer negotiations and on-boarding, budget oversight, reporting, and post campaignanalysis.• Developing post-campaign reports using excel, powerpoint, keynote, and related software.• Researching social media influencers based on client requirements.• Acting as the primary point of contact for social media influencers.• Proactively working with existing clients to identify opportunities and up-sell solutions.• Monitoring and responding to influencer questions and issues.

Toronto, Canada Area

• Searching for influencers across YouTube and Facebook based on the key targeting criteria.• Reaching out and negotiating deals with influencers in the Asia market such as Taiwan, Japan, and Korea using local languages.• Corresponding with influencers in the content creation and approval process.• Being the key point of contact for the influencers.

Toronto, Ontario, Canada

• Analyze company’s web analytics with Google Analytics.• Create 1 to 2 blog articles per week for company’s website.• Manage multiple social media platforms of the company.• Increase engagement and followers on social media platforms.• Discuss social media and content marketing ideas with company’s creative directors.

Toronto, Canada Area

• Work closely with the founders to develop a calendar of weekly content. • Write content for the founders, update the company website and blog.• Pitch media contacts on behalf of the founders; Pitch stories and by-lined articles.• Build the company’s presence on Medium (Online Publishing Platform). • Coordinate with investors and advisors for guest content submissions and cross-posts.