Li Aouita
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Li Aouita Email & Phone Number

Head Of Merchandising at Hopscotch
Location: Shenzhen, Guangdong, China 3 work roles 1 school
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
Role
Head Of Merchandising
Location
Shenzhen, Guangdong, China
Company size

Who is Li Aouita? Overview

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Quick answer

Li Aouita is listed as Head Of Merchandising at Hopscotch, a with 341 employees, based in Shenzhen, Guangdong, China. AeroLeads shows a matched LinkedIn profile for Li Aouita.

Li Aouita previously worked as Merchandiser senior at H&M and Merchandise Manager at Pd Garment. Li Aouita holds 学士, 英语教育 from 江西师范大学.

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Email format at Hopscotch

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Hopscotch

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Profile bio

About Li Aouita

Experienced sourcing/vendor management professional for both traditional retail and e-commerce for international brands, skilled at supplier chain management, sourcing and merchandising process and people development.+ 1 year sourcing experience at e-commerce + 6 years supplier chain experience at brand H&M+ 7 years experience at garment factory for multiple international brand+ 9 years team management experience+ Vendor sourcing and vendor management skill+ Strategic mindset+ People development skill+ Negotiation skill+ planning skill+ Problem solving capabilities in even complex situations+ Data analysis skill

Listed skills include Negotiation, Supply Chain Management, People Development, Innovation, and 3 others.

Current workplace

Li Aouita's current company

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Hopscotch
Hopscotch
Head Of Merchandising
bombay, maharashtra, india
Website
Employees
341
AeroLeads page
3 roles

Li Aouita work experience

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Head Of Merchandising

Current

Shenzhen

Hopscotch is indian leading kids fashion online platform.Key Responsibilities1. Set up assortment sourcing strategy and secure team to fulfill the new product sourcing goal. Be responsible for the new product conversion rate and GMV goal .2. Develop, select good vendors with effective evaluation system and maintain good vendor relationships. Manage vendor metric and secure strategic vendor network.3. Maximize company product margin, analyze the price report to identify costing saving opportunity, negotiate long term price strategy and payment terms with vendors.4. Secure china merchandiser supply on time, speedy lead time and order fulfillment rate with god quality.5. Be responsible for vendor quality KPI, collaborate with quality team to work out systematic action plans to level up China vendor overall quality performance.7. Collaborate with product team to build up vendor portal in order to improve supply chain efficiency and effectiveness.8. Analyze revenue report, inventory report, margin report, new product conversion rate to track the goal fulfillment and identify new biz opportunity. Keep raising up performance bar in order to achieve the best result.9. Optimize sales team working process to seek for constant improvement on working efficiency.10. Develop team competence through daily coaching and detail training.Key achievement1. Build up tailored hopscotch vendor evaluation system and price method, optimize the china vendor base, centralized sourcing with strategic vendors that gained 10% plus cost deduction in Q1& Q2 and improved inventory fulfillment fm 80% to 95%.2. Lead team negotiated vendor payment term from 20% of purchase amount with OA Term to 90% with OA 45+ Days.3. Build up and optimize sourcing SOP and significantly improved china sourcing efficiency.

Sep 2018 - Present

Merchandiser Senior

H&M

Guangzhou, Guangdong, China

H&M is worlds leading fast fashion company.Key Responsibilities1. Be accoutable for materials sourcing, product development and order procurement for H&M different brands including COS, & Other stories, Monki, Weekday as well as H&M for the product type Underwear, Swimwear, Sleepwear.2. According to company strategy and goals to set up team level goal in terms of development and production on time and lead time, price, development hit rate, make sure practical actions to turn Ideas into incredible product for customer and get the goal achieved or beyond expectation.3. Work with sourcing team about seasonal new vendor sourcing plan, make sure enough vendor/capacity/capability allocate to team in order to fulfill development and order demand.4. Work out seasonal business planning and make sure good order allocation to garment suppliers by monitoring vendor price, capacity, capability, quality, price and other performance. 5. Set up seasonal materials sourcing plan with buying team, make sure R&D to source materials in right price, good quality and fulfill product development time.6. Develop team competence by inspiration, delegation, effective feedback & motivation, through inspiring dialogue.7. Secure team right execution on routine and method and keep to simplify it in daily work.8. Support team to solve problems when needed.Key achievement1. Lead china business share increased 300% for children category.2. Lead brand price deduct 50% in four seasons and shorten 8 weeks production lead time.3. Significantly improved brand on time delivery from 80% to 99%.

Sep 2012 - Aug 2018

Merchandise Manager

Pd Garment

Zhongshan

PD group is a leading garment manufacturer that do OEM biz for international brands like M&S, HANES, PACIFIC BRANDS etc, it also has its own vertical set up covering fabric knitting and dyeing factory, sourcing office all over the world, it owns famous brand Huber, Hanro, BERLEI.Responsibilities1. Be responsible for brands DBApparel, M&S, Pacific brands, Arena, Larpela, Huber, etc. Accounts business in the company.2. Seek for business growth by leading team to provide right products and price at good quality and on tome delivery to customers. 3. Identify seasonal development and order planning with customer. 4. Secure right routine and method for team in daily.5. Develop team competence by training and coaching.6. Coordinate with R&D department, production team, shipping, and quality team to secure sample & production deliver at right quality in right time, trouble shoot issues across whole process from materials sourcing to delivery.Key achievement:Increased DBApparel biz in PD for 60%, developed PD as Lovable biggest vendor, build up strategic partnership with DBAapparel group.

Jul 2005 - Aug 2012
Team & coworkers

Colleagues at Hopscotch

Other employees you can reach at hopscotch.in. View company contacts for 341 employees →

1 education record

Li Aouita education

FAQ

Frequently asked questions about Li Aouita

Quick answers generated from the profile data available on this page.

What company does Li Aouita work for?

Li Aouita works for Hopscotch.

What is Li Aouita's role at Hopscotch?

Li Aouita is listed as Head Of Merchandising at Hopscotch.

Where is Li Aouita based?

Li Aouita is based in Shenzhen, Guangdong, China while working with Hopscotch.

What companies has Li Aouita worked for?

Li Aouita has worked for Hopscotch, H&M, and Pd Garment.

Who are Li Aouita's colleagues at Hopscotch?

Li Aouita's colleagues at Hopscotch include Vardhan Shah, Anuj Kumar, Sonu Agarkhed, Kamal Rustagi, and Navya Nagaraj.

How can I contact Li Aouita?

You can use AeroLeads to view verified contact signals for Li Aouita at Hopscotch, including work email, phone, and LinkedIn data when available.

What schools did Li Aouita attend?

Li Aouita holds 学士, 英语教育 from 江西师范大学.

What skills is Li Aouita known for?

Li Aouita is listed with skills including Negotiation, Supply Chain Management, People Development, Innovation, Problem Solving Skill, Always Give And Work On Clear Purpose, and Good Planning To Minimize Fire Fightets.

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