▪ Made around 35% growth on monthly donors and around 15% growth on one-time donors in 2021 and 2022 despite limited budgets and Covid-19 challenges.▪ Multi-channel fundraising performance strategy development, coordination, management, and optimization.▪ Lead and facilitate teamwork, coordinate priorities, and work with other teams.▪ Grasp the latest environmental issue trend, develop storytelling strategy based on the audience and market research, and arrange multi-channel outputs.▪ Produce compelling advertising creatives, display ads, Facebook and other digital content to drive conversions.▪ Attain local project meetings to know more about campaigns and seek good corporate opportunities to make fundraising projects.▪ Ensure that income and donor projections are monitored and reported back (e.g. real-time, monthly or specific project analysis) in a timely manner to relevant line manager and others.▪ Regularly catch up with the telemarketing team to realize the actual lead’s situation and to optimize.

▪ Responsible for organizing, developing and managing 14 tour programs across 20+ countries by collaborating with multi-functional teams and acting as the key contact point of local service providers.▪ Increase overall signup rate by working closely with support team to discover customers’ preference and insights, refine details and improve customer experience.▪ Control each products’ profit by negotiating with local suppliers and precise pricing, successfully increasing revenue in 2019.▪ Maximize product uniqueness, ensure and develop new features that meet market demand by collaborating closely with sales team to conduct competitor and market trend analysis, gained 2 travel golden awards in 2019.

▪ Represented to develop business at VR/AR Global Summit in Vancouver and successfully gained cooperation opportunities with four Canadian real estate clients.▪ Developed marketing strategies by pitching to clients in real estate industry with sales manager more than five times.▪ Headed and conducted digital marketing plans used SEM and Facebook, and brought 5 business opportunities in one month.▪ Leveraged SEM/SEO fundamental concept to build an official website with UI/UX designer and took responsibility for the framework,content-thinking,and interface design.▪ Established some systems which can be applied to startup; enhanced corporate image, project execution efficiency, etc.

▪ Took responsibility for 5 indicative clients, including FMCG, sports, health products, telecom service industries.▪ Reestablished account structure and utilized analytic software, to optimize each accounts’ performance.▪ Communicated with clients about their purpose in each campaign and developed strategies to achieve the KPI.▪ Cooperated with display team according to client’s goal to conceive annual proposal.▪ Familiar with latest Ad Technology Knowledge (DCM, DBM, DSP..etc)& skills by attending Facebook and Google’s training regularly.

▪ Directed campus recruitment plan including reviewing nearly 1000 resumes, optimized process with hiring managers and building assessment centre around 55 people.▪ Organised the annual recruitment around hundred senior cadres, which is composed of meeting process design, court management, human resources deployment and feedback survey.▪ Initiated a hiring team and established new hiring process that achieved 100% retention rate (totally recruited 11 people). ▪ Oversaw each department recruitment schedule; observed operation to make process efficient.