- Delivered key regional presentations (MLC, HQ update, ASP), highlights include owning the 2020 Regional A&SP development process via smooth collaboration among Regional Excoms and delivery of quality analysis and presentations.- Supported development of market portfolio plans and communication plans, driving strategic alignment and project execution among Markets, Region, HQ Brand Groups and R&D. - Developed Japan Way framework that supported brand positioning of Mevius in AP Region, leading to successful roll-out of Japan equity initiatives in 5 key Mevius markets.- Led regional project GAUGE and drove development of online M&S investment planning and measurement tools via clear articulation of strategy/roll-out plans and strong project management skills.

- Built and led a team of 6 empowered Field Marketers and coached essential commercial and collaboration skills. 4 out of 6 were promoted to managerial roles.- Established One Field Team program planning and execution process and successfully launched in 5 key provinces driving scalable commercial results. - Steered strategic direction of the national FM expansion through assessing FM and Sales structure, driving alignment among Excoms and delivering implementation plan. - Translated business objectives into actionable field plans and provided necessary training to FM, Sales, and DTC teams for driving results.

- Managed portfolio, NPD process, demand planning and A&SP for LD (Value), Peace (Premium) and Mi-Ne (Prestige). Key achievements include: 1. Launched 1st in market Big Pack 25s in Value segment and successfully turned LD’s gross margin from negative to positive by enabling channel pricing strategy.2. Established LD line extension to ULTN territory by driving development process of Caster blend and launching first Caster flavor in Value segment.3. Enhanced Mi-Ne’s equity by introducing innovations, LEPs and pack format upgrade for portfolio laddering.

- Created market forecast model, consisting of total industry volume, SOM & volume for total of 20+ JTI SKUs and 100+ competitor SKUs down to SKU level and segment (e.g. format, tar, circumference)- Created SOM and volume forecast template for new product launch to achieve efficiency in budget and strategy planning- Monitored market dynamics post tax hike and created weekly analysis report shared with GM and regional management

- Developed and executed marketing programs for WINSTON and MEVIUS (MILD SEVEN), total 5 nationwide launches- Managed relationship with agencies to ensure development of productive programs and execution in excellence (retailer incentive programs, telemarketing, marketing material development)- Created performance tracking templates for POSM audit- Manage assigned budget and performed budget reconciliation

- Performed inventory management for national key accounts including 7-Eleven, Family Mart, Hi-Life, and OK to forecast potential write-off of old PHW (Pictorial Health Warning inventory)- Assessed new product opportunities in general trade channel- Proposed out-of-stock issue rectification plan- Performed retail audit to ensure product availability and visibility in outlets

- Built a statistical model (8 matrix and 28 variables) for South Africa’s largest transportation company and analyzed 10 business expansion targets in Africa, resulting in changes in corporate expansion sequences- Studied market landscape for a private healthcare company searching for new product launch opportunities. Performed financial forecast and market analysis to determine ideal target segment and marketing strategy

- Organized recruitment talks for students of world top 50 universities- Led and launched e-newsletter for worldwide campus recruiting- Redefined staffing models for Japanese market to improve recruitment processes- Assisted in planning logistics and sourcing prospective students of 2 inaugural overseas recruitment events

- Supported account contract negotiation and promotional program planning for 30+ brands across several retail categories (Luxury, Accessories, Apparels).- Supervised 300+ sales representatives and ensured delivery of sales target by performing daily sales analysis, implementing improvement plans and sales representative coaching.- Planned 12 sales / art events to drive store traffic and media exposure.