Li-Wei Poon Email & Phone Number

Selangor, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

I handle clients mostly from the healthcare and tech industries. In my role, I develop and pitch interview angles to generate media interest to improve client visibility. I also write press releases as well as plan and facilitate client events.• Develop and pitch media interview angles • Copywriting and editing (press releases, speeches, healthcare articles, and social media postings)• Liaise with media to secure coverage• Plan and manage client events • Media train clients for interviews

Malaysia

• Headed the Features & Lifestyle section• Took charge of the magazine’s cover stories with high-profile local celebrities such as Sharifah Amani, Xandria Ooi, and Daphne Iking• Oversaw and wrote for the Beauty section• Sub-edited articles for style, grammar, and length• Produced content for social media sites—website, Facebook, and Instagram• Headed photoshoots (personalities, beauty products, and food reviews)Key achievementKey AchievementMeeting tight deadlines and submitted error-free copy that required minimal oversight.

Kuala Lumpur

• Covered personality features such as Elaine Daly and Atilia Haron• Organised and headed photoshoots (personalities, sportswear, and food)• Managed social media sites—website, Facebook, and InstagramKey achievementIn charge of putting together the entire magazine’s content and meeting tight deadlines as part of a two-person editorial team.

• Invited clients to the company’s stock charting software events• Marketed details of events to clients to secure their attendance • Coordinated events with the Sales teamKey achievementHighest rate of calls made and event attendees in my team.

Bachelor Of Arts, International Communication Studies

A Levels