I am a high growth business advisor with over 20 years of experience solving business challenges created by changing customer behaviors and the evolving digital landscape.My areas of focus:Currently, heads down in AI applications for revenue growth, insights, content creation and automation/chatbot upsideDuring my workday: Digital strategy, Digital transformation and organizational design, Persona/buyer journey development, content/channel strategy, ABX/GTM, campaign frameworks and attribution.Expertise includes: Digital due diligence, ecommerce, lead/account management, scoring, nurture, sales enablement and sales & marketing integrationCustomer journey development, customer experience management, onboarding, adoption, retention and expansion.I am a "full stack" revenue professional who utilized multiple platforms/applications to reach business objectives: ABX Platforms (6sense, Demandbase, Terminus), Marketing automation (Oracle Eloqua, Marketo, Pardot, SF Marketing Cloud), Web analytics (Adobe Analytics, Google Analytics), Customer data platforms, eCommerce, Content management systems (Adobe, WordPress Drupal), Content marketing applications, business intelligence (PowerBI, Qlik, Tableau, Domo)Contact me: willwaugh@gmail.com
Listed skills include Lead Generation, Digital Marketing, Integrated Marketing, Analytics, and 28 others.