Hi! I’m Wei, currently pursuing an MS in Marketing Science at Columbia Business School with a passion for data-driven marketing. Here’s a snapshot of what I bring to the table:Advanced Data Analytics & Statistical Expertise: Skilled in Python, SQL, Quick BI, and statistical modeling, with a strong foundation in PhD-level coursework on multivariate statistics and business computing.Proven Marketing Analytics Impact: At DJI, I led the development of automated dashboards to streamline Amazon ad performance tracking, which saved $300K annually by reducing manual data efforts.Results-Driven A/B Testing and ROI Optimization: During my time at Shopee, I conducted A/B tests and keyword analysis that boosted AdWords ROI by 40% during peak shopping periods like the Double 11 Festival.I’m excited about roles in marketing data science where I can apply my analytical skills to drive impactful business decisions. Let’s connect if you’re interested in collaborating or sharing insights on data-driven marketing!Email: wl2986@gsb.columbia.eduPhone: 13478210510
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Student ConsultantVizilok Sep 2024 - Dec 2024New York City Metropolitan Area -
Business Intelligence AnalystDji Apr 2023 - Aug 2023Shenzhen, Guangdong, ChinaBuilt a purchase funnel model to quantify AdWords’ KPIs such as impressions, click-through rate, and conversion rate.Utilized random forest model by R to discover effective long-tail AdWords and boosted click-through rate by over 30%.Designed a dynamic data dashboard using PostgreSQL, ClickhouseSQL and Quick BI for monitoring search ad performance and fluctuations in offline store traffic, increasing consumers’ overall responsiveness by 25%.Presented the storyline of visualized data on the dashboard to the ad team and suggested 5+ ad strategies derived from data, potentially saving over ￥2 million in advertising expenditure and improving market penetration rate. -
Excellent Voluntary Consultant美好社会咨询社 A Better Community-Abc Mar 2023 - Jul 2023• Served for a social welfare organization to develop the product and marketing strategy for a camp targeting depressed teenagers.• Conducted desk research and field study, including 20 in-depth interviews with students, hospitals, parents, schools, educationalexperts, and competitors to identify customers’ profiles and market opportunities.• Delivered a commercialization solution of consumer portrait, product design, and customer acquisition channels to the organization leader who later implemented these business strategies to start entrepreneurship. -
Paid Search AnalystShopee Aug 2022 - Jan 2023Shenzhen, Guangdong, China• Diagnosed 10 major sellers’ ad operation problems by premeeting with them and dissecting their advertising challenges.• Performed AB tests of ad header images to pinpoint low click-through rates that limited the growth of sellers’ ROI.• Classified over 1,000,000 ad keywords on the platform using Python to provide sellers with high ROI keywords.• Presented data-driven solutions to the sellers’ managers, such as adjusting keyword bidding prices, setting appropriate ads budgets, and selecting high-ROI keywords, leading to a 40% increase in ROI during the Double 11 Shopping Campaign. -
Human Resources PartnerBytedance Dec 2021 - Apr 2022Shenzhen, Guangdong, ChinaFamiliar with the organizational structure of Feishu Docs, analyzed backend development engineer recruitment needs, and designed talent profiles for over 30 positions, including technical stacks, project experience, and years of work experience.Sourced high-priority talent through multiple channels, including Feishu Talent Pool and Boss Zhipin, screened over 2,000 resumes, and collaborated across departments to share quality resumes, achieving a resume evaluation pass rate of over 50%.Proactively scheduled interviews via phone or WeChat with over 900 candidates, successfully arranging interviews with over 150 of them, and adjusted talent sourcing strategies based on interview success rates, resulting in 6 successful offers through social recruitment. -
Undergraduate Student Teaching Fellow（Marketing Management）The Chinese University Of Hong Kong, Shenzhen 香港中文大学（深圳） Feb 2021 - May 2021Shenzhen, Guangdong, China -
Undergraduate Student Teaching Fellow (Basic Microeconomics)The Chinese University Of Hong Kong, Shenzhen 香港中文大学（深圳） Sep 2020 - Dec 2020Shenzhen, Guangdong, China
Wei Li Education Details
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Marketing Science -
First-Class Honor; Academic Performance Scholarship
Frequently Asked Questions about Wei Li
What is Wei Li's role at the current company?
Wei Li's current role is MS in Marketing Science at Columbia Business School | CUHKSZ Alumni | Martech | PostgreSQL | QuickBI | Python.
What schools did Wei Li attend?
Wei Li attended Columbia Business School, The Chinese University Of Hong Kong, Shenzhen 香港中文大学（深圳）.
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