Student Consultant
Sep 2024 - Dec 2024
AeroLeads people directory · profile
Wei Li Email & Phone Number
MS in Marketing Science at Columbia Business School | CUHKSZ Alumni | Martech | PostgreSQL | QuickBI | Python
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 71%
Role
MS in Marketing Science at Columbia Business School | CUHKSZ Alumni | Martech | PostgreSQL | QuickBI | Python
Location
New York, New York, United States
Who is Wei Li? Overview
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Wei Li is listed as MS in Marketing Science at Columbia Business School | CUHKSZ Alumni | Martech | PostgreSQL | QuickBI | Python based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Wei Li.
Wei Li previously worked as Student Consultant at Vizilok and Business Intelligence Analyst at Dji. Wei Li holds Master Of Science - Ms, Marketing Science from Columbia Business School.
Profile bio
About Wei Li
Hi! I’m Wei, currently pursuing an MS in Marketing Science at Columbia Business School with a passion for data-driven marketing. Here’s a snapshot of what I bring to the table:Advanced Data Analytics & Statistical Expertise: Skilled in Python, SQL, Quick BI, and statistical modeling, with a strong foundation in PhD-level coursework on multivariate statistics and business computing.Proven Marketing Analytics Impact: At DJI, I led the development of automated dashboards to streamline Amazon ad performance tracking, which saved $300K annually by reducing manual data efforts.Results-Driven A/B Testing and ROI Optimization: During my time at Shopee, I conducted A/B tests and keyword analysis that boosted AdWords ROI by 40% during peak shopping periods like the Double 11 Festival.I’m excited about roles in marketing data science where I can apply my analytical skills to drive impactful business decisions. Let’s connect if you’re interested in collaborating or sharing insights on data-driven marketing!Email: wl2986@gsb.columbia.eduPhone: 13478210510
7 roles
Wei Li work experience
A career timeline built from the work history available for this profile.
Business Intelligence Analyst
Built a purchase funnel model to quantify AdWords’ KPIs such as impressions, click-through rate, and conversion rate.Utilized random forest model by R to discover effective long-tail AdWords and boosted click-through rate by over 30%.Designed a dynamic data dashboard using PostgreSQL, ClickhouseSQL and Quick BI for monitoring search ad performance and.
Apr 2023 - Aug 2023
Excellent Voluntary Consultant
- Served for a social welfare organization to develop the product and marketing strategy for a camp targeting depressed teenagers.
- Conducted desk research and field study, including 20 in-depth interviews with students, hospitals, parents, schools, educationalexperts, and competitors to identify customers’ profiles and market opportunities.
- Delivered a commercialization solution of consumer portrait, product design, and customer acquisition channels to the organization leader who later implemented these business strategies to start entrepreneurship.
Mar 2023 - Jul 2023
Paid Search Analyst
- Diagnosed 10 major sellers’ ad operation problems by premeeting with them and dissecting their advertising challenges.
- Performed AB tests of ad header images to pinpoint low click-through rates that limited the growth of sellers’ ROI.
- Classified over 1,000,000 ad keywords on the platform using Python to provide sellers with high ROI keywords.
- Presented data-driven solutions to the sellers’ managers, such as adjusting keyword bidding prices, setting appropriate ads budgets, and selecting high-ROI keywords, leading to a 40% increase in ROI during the Double.
Aug 2022 - Jan 2023
Human Resources Partner
Familiar with the organizational structure of Feishu Docs, analyzed backend development engineer recruitment needs, and designed talent profiles for over 30 positions, including technical stacks, project experience, and years of work experience.Sourced high-priority talent through multiple channels, including Feishu Talent Pool and Boss Zhipin, screened.
Dec 2021 - Apr 2022
Undergraduate Student Teaching Fellow（Marketing Management）
Feb 2021 - May 2021
Undergraduate Student Teaching Fellow (Basic Microeconomics)
Sep 2020 - Dec 2020
2 education records
Wei Li education
Master Of Science - Ms, Marketing Science
学士, Marketing, First-Class Honor; Academic Performance Scholarship
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What is Wei Li's role at their current company?
Wei Li is listed as MS in Marketing Science at Columbia Business School | CUHKSZ Alumni | Martech | PostgreSQL | QuickBI | Python.
Where is Wei Li based?
Wei Li is based in New York, New York, United States.
What companies has Wei Li worked for?
Wei Li has worked for Vizilok, Dji, 美好社会咨询社 A Better Community-Abc, Shopee, and Bytedance.
How can I contact Wei Li?
You can use AeroLeads to view verified contact signals for Wei Li, including work email, phone, and LinkedIn data when available.
What schools did Wei Li attend?
Wei Li holds Master Of Science - Ms, Marketing Science from Columbia Business School.
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