SYP stands for Shake Your Plants. We serve a community of urban and conscious consumers who care about the planet and are looking to enhance their health, mind & body.In short, we create plant-powered functional drinks and put superpowers in everyone’s water.

So proud to have completed the program alongside other incredible brands that are led by impact and mission, who are disrupting the industries of food, beauty, healthcare, and more.

Commission-free investment app for millennials across MENA. Our mission is to educate, enable and empower next-gen investors through a community driven approach to investing. It’s what we call: investing. empowered.

FAST-UV has the solution for air disinfection to be used in any indoor environment. From elevators to supermarkets, we have air disinfection systems tailored to your needs.

Everyday life, made simple. Careem is a hassle-free, one stop solution for your daily needs.

Managed 6 international fashion brands as well as buying, reporting directly to the COO; Supported the initial set-up and expansion of the company• Responsible for budgeting, buying, stock intake planning, pricing strategies (including benchmark, promotions and SALE)• Negotiated consignment models for several brands, reducing advanced payments and excess stocks • Developed sales performance reports to monitor not only sales wise evolution, but brand, store and product performance too• Developed overall and specific sales staff incentive schemes based on key KPI’s (i.e.: sales volume, client conversion, basket size, client adherence to the loyalty program, etc.)• Managed +200 national and international brands for the LE66 Boutique, with critical logistics and timing challenges to maintain constant collection and stock updates• Implemented a stock management system to optimize stock transfers and replenishments• Managed relationships with top management of partner brands• Supported the opening of new stores, as well as staff recruitment and training, store setup, and planning of opening events• Implemented client feedback survey to recognize, act upon, and fulfill customer wishes and needs in order to ensure their continued, and positive, relationship with the business• Supervised the implementation of visual merchandising as per brand standards, across all stores• Co-developed marketing plans and campaigns closely with the Marketing Manager

Managed 2-3 international fashion brands at a given time as well as buying, reporting directly to the Senior Retail Manager• Managed up to 32 locations at a certain time, in the UAE and well as in the GCC • Increased the women’s department sales by 22% within the first year of buying• Responsible for budgeting, buying, stock intake planning and pricing strategies• Developed sales performance reports to monitor not only sales• Developed sales staff incentive schemes based on key KPI’s• Opened several stores across the UAE and GCC, ensured enough stock was available, staff was trained, and visuals were up to standard• Sought continual feedback from the GCC countries to help understand each market demands• Planned and executed in-store events and seasonal presentations for press, media and VIP clients• Managed the relationship with an external PR Agency from the perspective of social media, promotional events and advertising, and worked closely with them to help facilitate relationships with editors, bloggers and key influencers

Worked with a wide range of different industries from Ice Cream Companies to Hospitals, reporting directly to the Managing Partner• Prepared an International Job Fair for health professionals’ event that sold out, attended by 1,000 health professionals from all over the country and 5 international recruitment agencies specialized in the health department• Developed campaigns to increase brand awareness and created solutions that helped our clients reach their commercial goals, promoting interaction with customers and also generating content, news and relevant actions• Created and managed brand strategies on social media with relevant and frequent content• Organized events for several companies, including company internal events• Interviewed and hired hosts and promoters for sampling and product promotion/demonstration for different clients

Interned for 4 months before the end of the Bachelors Degree, reporting directly to the Director• Developed the Marketing Plan for the company and defined objectives and strategies based on the budget given• Prepared exhibitions in order to promote the business which also helped increase client database• Created brochures of products for their clients and sales people to help promote the business, using my photography, Photoshop and Illustrator skills• Created thematic presentations of the products and monthly newsletters to promote the business