Liad Frydman Email & Phone Number

Tel Aviv District, Israel

Building an innovative B2C platform for retail investors.

Konelix is a direct ecommerce advertiser that uses inhouse technology to boost conversion rate and AOV. Konelix's proprietary platform provides all tools needed to craft, launch and promote one product shops, quickly and with scale✔️ Sourcing✔️ Shipping✔️ Customer Support✔️ Marketing✔️ Processing

Israel

As Head of Biz Dev & Growth, I am responsible for researching new business opportunities, structuring the road map and business plan, defining the strategy, leading budget decisions with stakeholders and managers and executing it hands-on while building and training a team around it. Creative Clicks acquired Matomy Media (LON: MTMY) performance division July 2019 merging it into the operation. from that point on I took the "Director of Display & Performance" role.

Israel

As Director of Display & Performance I manage multiple teams- Media, Client management, Creative Studio, Product and Devs.My role includes research of new business opportunities, developing and implementing strategic plans and company policies while motivating my team for growth and success. We are a standalone P&L that specializes in:1. Media buying - Native, Google, Programmatic, Social, Affiliates and Direct sites.2. Digital Assets Creation - Youtube, IG, Chatbots, Push, Content Sites & Funnels.3. Performance Clients management – Delivering and communicating results on a regular basis.

Israel

As Head of Media Innovation, I was exploring new business opportunities (outside of the company core activity), Structuring the business plan and hands-on executing it from the ground up.This means researching unknown markets, identifying key players, on-boarding platforms and business partners and growing the activity. Self-learning ,entrepreneurial spirit, vision and creative problem solving capabilities were the key elements for success. As part of this role I Launched and managed DAU-UP's Video activity and CPI programmatic media buying.

Launching the display performance activity, Recruiting and managing the staff that worked as a standalone P&L. (Media Mangers, Campaign Managers and a Designer).Responsibilities: •Business development - creating new partnerships (negotiating and on-boarding them). •Strategic planning- Setting targets, goals and work procedures.•Recruiting training and managing the staff.

Build the foundations for the performance team.Open new platforms.On-board and manage the demand side.

Work in close cooperation with the sales team, help shape the evolution of the company’s products and business processes.This includes developing financial forecasts and analysis, generating campaign management reports, and monitoring key performance indicators.Job Description:Generate campaign performance reports to be shared with internal and external resourcesAnalyze campaigns by looking at several parameters and optimize performance to raise ROICommunicate with client regarding campaign performance and explore new business opportunities

SEO writing, copywrinting, online marketing and content managing for websites and facebook pages. leading online campaigns using google adwords, facebook's power aditor tools and mailing lists.

Tel- Aviv, Israel

Associate to defining and planning the company's strategy.Responsible for planning and implementing the company's marketing strategy.Social Media and Company's website content Management.

Bachelor Of Arts (B.A.), Economics And Communications

Music Theory And Composition