Liam Carr Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Achievement: Increased awareness, engagement and understanding of accessibility rights and voices of blind and low vision community.- Create inclusive and accessible copy, content and videos for Guide Dogs Australia- Help lead the development and implementation of content strategy across national social media channels- Build and maintain relationships with stakeholders and members of disability community nationwide- Share stories and engage with the disability community to amplify the voices of people with lived experience- Oversee community management of national social media channels, engaging and providing support to Guide Dogs Australia audience- Develop and implement content strategy for Amazon Alexa, tailoring copy for the platform- Analyse content performance in Amazon Alexa to inform ongoing channel growth

Auckland, New Zealand

Achievement: Created new reader community channel, resulting in significant uplift in reader engagement and connection with audience.- Oversee digital content on dish.co.nz, ensuring it meets brand and language guidelines- Lead social media strategy and manage content calendar, ensuring regular flow of relevant content that meets best practice- Source and write digital articles on compelling stories aligned with core editorial themes- Optimise articles and website pages for SEO- Analyse and report weekly digital statistics and website traffic trends, providing key insights- Create and send twice-weekly editorial emails to subscribers using audience segmentation and A/B testing- Build relationships with external partners, ensuring sponsored content is delivered and customers are satisfied- Participate in familiarisation programs with partners and produce engaging content to build brand awareness

Auckland, New Zealand

Achievement: Designed lead acquisition strategy using automated email flows, successfully nurturing leads through customer journey.- Business planning, strategy, brand design and market research- Content strategy and production including SEO optimisation, web design (Shopify) and marketing automation- Marketing and social media content creation and strategy - Customer relationship and social media community management - Analysing marketing tactics, website conversion and sales data to optimise performance

Achievement: Improved awareness and engagement with multiple client brands, resulting in substantial growth in web traffic.- Develop and execute multiple client customer communication and social media campaigns to increase brand awareness- Copywriting, content creation and SEO optimisation- Reporting and providing analysis on marketing campaigns, sales conversions, response rates, website performance and competitor activities- Develop, execute and manage paid digital campaigns to raise brand awareness and produce qualified leads- Develop, execute and report on marketing automation campaigns and flows

Achievement: Increased rate of client’s web inquiries and opportunities for revenue generation.- Develop internal content strategy to acquire new business- Build audience profile and content calendar- Research subject matter and write two articles per week - Create visual content to complement written articles via Photoshop- Publish created/curated content to Twitter, Facebook, LinkedIn and internal website via Hootsuite and Wordpress - Manage and optimise client’s Google AdWords/Analytics accounts- Write copy for finance, not-for-profit, retail, B2B and automotive clients, including Volkswagen

- Liaise with clients via email and telephone - Manage clients’ digital projects e.g. eDMs, web banners- Write and deliver briefs to internal creative and digital teams- Traffic projects through to completion- Proofread and fact check all projects before handing over to client- Analyse and report on clients’ campaign performances (Campaign Monitor)- Analyse and report on data collected by clients - Write copy for finance, retail and not-for-profit clients- Research client industry and report on trends

- Google AdWords research- Client industry research and competitor analysis - Building digital dashboards to report on campaign performance (Cyfe)- Writing HTML code- Proofreading client marketing materials

Auckland, New Zealand

Achievement: Increased awareness of grassroots creative event through targeted content campaign.- Drafting press releases- Researching media sources for publishing - Strategic input

Bachelor Of Commerce (Bcom), Marketing And International Business

Education record