Liam Heinbokel Email & Phone Number

Analyze website and prior/current marketing campaign performance to develop comprehensivefull funnel ad strategies for clients advertising on Meta, TikTok, and Pinterest to maximize theirreturn on ad spend.Manage Quartile’s Creative Services for clients. Oversee in-house design team, analyze past performance and incoming creative briefs to develop creative strategy for paid social clients, and supervise design projects from initiation to implementation.Manage a client book of as many as 30 clients generating over $2M in monthly recurring revenue.Implement active testing agenda to ensure that accounts continue to see optimized results andincremental growth through ad and campaign level A/B testing.Lead weekly inter-department training to help increase company wide knowledge of theopportunities and updates that exist for clients who utilize Quartile’s Paid Social services.Assisted in the development of a new product offering for clients focusing on personalizedcreative asset production.

Westfield, New Jersey, United States

Provide comprehensive sports action video and photography services to high school teams in the NJ area. Film, edit, and produce game film, highlight reels and recruiting videos.Serve as On-site Supervisor overseeing filming, technology, and client support.Livestream games and events to YouTube for teams providing at-home viewership options.Set up mesh-WIFI system and multi-camera streaming kits. Stream real-time game film to on-field iPads for review by coaches and players during games.

New York, New York, United States

Worked directly for the Program Director at this nonprofit organization that delivers effective professional development programs for STEM teachers in the NYC tri-state area.Served as Project Leader for full-scale redesign of the organization’s website using WordPress. Analyzed past web performance using Google Analytics to increase users and engagement. Developed a preliminary sales funnel into the webpage and created a plan for future updates upon the collection of further analytics.Managed social media presence on multiple platforms to align with the organization-specific marketing goals. Used analytics to measure social media engagement and drive conversion. Developed graphics, produced videos, and captured images for use on the platforms.Developed lesson plans and coordinated with workshop leaders to teach interns how to use graphics and videos to establish, promote, and grow non-profit organizations. Led weekly training sessions for interns on the basics of Adobe Suite.

Plainfield, New Jersey

Supported the marketing/sales team of this nonprofit faith-based social enterprise dedicated to personal and community renewal through small group programming and educational materials.Worked directly with the Chief Marketing Officer and collaborated with multiple teams to create comprehensive databases and new digital marketing strategies to increase the customer base.Created a CRM database of potential national leads. Analyzed data and developed a targeted mailing list using HubSpot for marketing email campaigns designed to boost qualified leads.Collaborated with a production firm to create videos and customer testimonials to be used in marketing campaigns, specifically integrating with social media.Curated and improved web services database to aid in the transfer of web hosting services.