Liam Lindsay Email & Phone Number

San Luis Obispo, California, United States

Wilmington, Delaware, United States

• Develop and maintain an updated marketing strategy for AAA Retail and Car Care locations. Beyond supporting the commonly-known Auto services provided at these locations, development of messaging and content to support all business line products and services across Travel, Insurance, and more has been created and implemented in-market.• Support both tradeshows and individual store events with custom marketing materials and messaging. Managed from first concept to final implementation in-person makes these events unique and impactful to varied, specific audiences.• Monitor performance of various digital and traditional marketing efforts to measure the most impactful and financially viable methods of reaching current and targeted audiences. This has led to an increase in the adoption of digital marketing both online and in-person, with touchscreens and digital signage in stores replacing past traditional marketing materials.• Manage communications between internal and external partners to activate campaign materials across multiple channels. Facilitate processes from first creative development to final activation, followed by result analysis and recommendations.

Philadelphia, Pa

• Served as the North American Brand Activation manager for Tork - an Essity brand that is primarily B2B-focused and expanding in the eCommerce space - and monitored all content published via any media channel regarding the Tork brand. • Managed and integrated the voice of the Tork brand on all social platforms (Facebook, Twitter, & LinkedIn) both directly and through a social media team spanning multiple agencies with the goal of evolving Tork’s community management standards by navigating comments on posts, replying to direct messages, and upholding an optimal, consistent brand voice.• Responsible for maintaining relationships with external parties, including media agencies and business partners, to strategize, budget, and execute on-and offline campaigns that included SoMe, Trade Media, Press, and live event activation. This activation included partnership campaigns run with the Eagles, Packers, a multitude of tradeshows/webinars, and more.• Throughout and after campaigns, constantly monitoring and compiling both quantitative and qualitative data was a major role. After receiving campaign metrics, organizing and analyzing all data led to addressing whether or not campaigns were successful by measuring campaign KPI’s against targets and developing insightful learnings to optimize future campaigns. • Ensured internal and external asset databases remain current with all Sales, Distributor, and End-Customer assets used across all market segments that the Tork brand targets. In addition to constant database updates, worked cross-functionally with Customer, Segment, and Creative teams to allow for the opportunity to ideate, edit, and publish much of the content that reached market.• Developed marketing messaging and materials for tradeshows and individual events, traveled to said events, then implemented these materials in-person. Tracked the performance of these marketing efforts and made improvements for future events.

1015 Chestnut St. Philadelphia, Pa

• Served as a content creator for Group K by writing and editing all copy for the company website, social media sites, and blog posts, resulting in increased website traffic, social interactions, and clicks for every site that was under my supervision.• Organized, managed the budget for, and participated in numerous conferences and networking events across the country that raised awareness for the company and allowed me to connect with other professionals from every corner of the health tech industry. Under my control from the initial planning stage to the final breakdown, these events were consistently under-budget and frequently resulted in creating new business partnerships and gaining the attention of potential investors.• Using various analytics tools, studied and evaluated data for website traffic to create results-driven insights that increased social media traffic, social media interactions, and website clicks by greater than 200% each over a 5-month period.• Designed original media content to support the company's social channels and website, including images and videos, as well as physically branded marketing items such as posters, banners, and giveaways to represent and build the GKD brand and image.• Managed business-to-business relationships by organizing and leading meetings that created a dialogue between Group K Diagnostics and potential partners, and continuously nurtured these relationships for the duration of my time with the company.

Hershey, Pa

• Worked in the Category Management department to optimize the sales of all Hershey brands by reorganizing candy aisles of grocery, drug, convenience, and club stores through market research, data analysis, and sales meetings with retailers.• Led a major expansion project in the company headquarters over four months that included ordering and constructing over 500 feet of various candy and snack aisles to replicate the appearance of specific retailers’ aisles; used the replicas in presentations to outside buyers about their current aisle organization and opportunities for increased sales from new aisle configurations.• Researched the allocation of space for every food category in each aisle of numerous grocery stores, weighed the results against the sales of each category in each store, and made recommendations on how to better manage in-store shelf space.• Assisted field sales teams with optimizing the layout of candy aisles for various nationwide retailers in an effort to allocate more space for Hershey products on shelves, front end checkout lanes, and center store displays.• Used advanced market research software, such as IRi and Periscope, to collect and analyze data about Hershey brands to reach conclusions about products’ performance and voiced recommendations for how to improve the use of space in candy aisles.

Horsham, Pa

• Assisted in creating and implementing new marketing campaigns for several BBU brands, including Arnold, Sandwich Thins, and Boboli, to accelerate the performance of these brands, and to increase consumer contact with and recognition of these products.• Recorded and tracked key real-time performance indicators, analyzed brand performance, provided insights on reasons behind varying brand performance, planned for future brand performance, and packaged all this information in weekly overviews to management.• Worked with advanced market research software, such as Nielsen IRi, to collect and analyze information about BBU brands and how consumers both viewed and interacted with BBU products.• Collaborated with outside digital media specialists to edit and refine the Boboli website to ensure that it was both aesthetically pleasing and easy to navigate for consumers; viewed, edited, and approved all social media posts for the Boboli brand to ensure that information and recipes catered to targeted demographics.

Philadelphia, Pa

• Worked with the marketing, sales, and management departments to assist in a variety of capacities, including leading a customer contact project, managing a large sales project for a shipment of specialty Italian produce, and creating weekly promotional materials for current and potential customers.• Coordinated and scheduled corporate social media posts across multiple platforms, including Facebook, Twitter, and Pinterest; wrote weekly blog posts on the company’s website promoting seasonal produce, featured products, and applicable recipes.• Collaborated with the sales team on a weekly basis to assess the current produce market and utilized research to make recommend adjustments.