Liam Macleod Email & Phone Number

United States

B2B marketing strategist specializing in crafting unforgettable offsite company retreats and community driven branded events.📈 Key Projects include:• Content Marketing• Strategic Marketing• Brand Amplification• Brand Launch• Copywriting• Iconography• Graphic Design• Venue Brochures • Pitch Decks & Presentations• Brand Culture | Strategy | Identity• Website Development• CMS Management• Collaborating with Creative Agencies on RFP's, SOW's & Project Timelines.

Pennsylvania, United States

At The Acres, I led the creative vision for our venue’s rebrand and launch, playing a role in transforming our brand identity and raising our presence in the events industry. Key Projects Included:Brand Strategy & Execution: Spearheaded the rebranding process, from conceptualization to launch, ensuring cohesive visual and narrative alignment across all platforms.Creative Direction: Worked alongside the creative agency Traina with the creation of all design assets, including logos, branding materials, and marketing collateral, to reflect the new brand identity.Video Production: Directed and oversaw the production of promotional videos, capturing the essence of The Acres and its offerings, which were instrumental in driving engagement and bookings.Marketing & Campaigns: Helped develop and execute multi-channel campaigns, enhancing our market positioning and reaching new target audiences.Cross-Functional Leadership: Coordinated with internal teams and external agencies to ensure the seamless integration of the new brand across all touchpoints.Event Launches: Played a key role in planning and executing launch events, driving buzz and generating social media amplification for The Acres.This experience solidified my expertise in brand development, creative leadership, and strategic marketing, contributing to The Acres' success as a premier event venue.

New York, United States

Camp No Counselors is the #1 Adult Summer Camp experience in the world. In 2019, I joined the Camp No Counselors team to help rejuvenate the business. In this role I wore a number of hats. Utilizing data-driven decisions, I was able to identify and eliminate the ineffective aspects of the brand and focus instead on its core elements to create a more profitable, scalable, and sustainable business model. 📈 Key project included: • The construction of a new, user-friendly website that streamlined customer navigation• The implementation of a more efficient event ticketing platform• A branding reskin• Content Creation (Photo, Video, Copy, Design)• Developed new digital assets (Brochures, Flyers, Pitch Decks, Email Templates)• Implemented Mailchimp and built custom audiences & personalized segments for automation flows• Oversaw the onboarding of a new core team in areas such as customer service, brand partnerships, business opportunities and sales• Oversaw the marketing budget and strategy• Handled all third-party advertising efforts• Helped introduce 3rd party partnerships• Handled the annual content calendar and social media account management• Ran PPC campaigns across multiple platforms• Found ways to maximize ROI while minimizing CPA for new ticket sales• Handled all data analytics• Continued competitor analysis & market research to see industry trends and changes🔎 Other Projects Included:• Created a stronger company culture through the establishment of purpose, mission, and value statements.• Built a 'Partners with Purpose' concept to bring mission driven brands + products together to offer cross brand activations.

Greater New York City Area

Since 1940, Camp IHC has been one of the leading summer camps in America, providing unforgettable summer experiences to campers and staff from around the world.In this role I was responsible for developing and implementing marketing strategies – setting measurable targets and objectives, executing marketing strategies, and conducting regular reviews to assess the progress.My main goal at IHC was to build and lead a creative team and inspire them to produce the highest quality content across the summer camp industry. I created an in-house production, design & marketing team called Studio_18 and have hired and mentored over 50+ creatives - photographers, videographers, writers, designers, marketers and website editors. Our purpose was to tell stories about summer camp, our mission was to enhance the quality of our content year after year, our vision was to create content so good that it inspires people to come experience the magic. Key Projects Included•Elevating our branding and design assets•Producing high-quality marketing videos•Expanding our product offerings•Designing, building and managing websites•Launching and hosting a podcast series•Launching and lead editor of an online digital publication.•Envisioned & Built "The Best Summer Job" which has inspired thousands of people around the world to work at summer camps and travel America. -- > https://thebestsummerjob.com/📈 Other responsibilities included:• PPC• SEO• Copywriting • CMS / CRM Management• Social media platform management (TikTok, IG, Snap, Twitter, LinkedIn & YouTube)🔎 Other Passion Projects Included:•Sustainability & DEI projects•Company wide staff hiring and onboarding •Managing SAAS accounts

Liverpool, United Kingdom

Additionally to my role as a Digital Marketing Specialist for the Global Marketing Team, I took on an extra project - to lead the marketing for the latest travel programme for the company. Utilising my existing marketing skills I would work on a daily basis with the wider marketing team to co-ordinate all marketing efforts to full effect for this latest brand. I spent 6 months developing the brand, working alongside the customer service and sales team to make sure we hit all KPI's for the season and end of year targets. This included working with a 'team within teams' style, integrating marketing with other business areas to have more fluidity and corporate agility. The result - we created the fastest growing brand in Smaller Earth history. Using data driven ideas we succeeded in hitting all targets ahead of time, saving time, energy and money in the long run. In this role I was also nominated for the Smaller Earth - Leadership Management Development Programme. This consisted of 6 days of physical meetings and training where we would learn about leadership and management styles, mentoring techniques, cultural differences, equality, problem solving, team building challenges, self-development, emotional awareness, business strategies and much more.

Liverpool, United Kingdom

In late 2016, I joined the Smaller Earth Group as a Digital Marketing Specialist. Working collaboratively with a team of creative professionals, my role was to promote ten different travel brands across fifteen global offices. Building on my previous experience in the UK team, I assumed greater responsibility, working on large-scale global projects to support brand development and drive website traffic. My duties encompassed a wide range of areas, including writing compelling copy in various styles, managing PPC and SEO, overseeing video and design, and developing social media strategies.In addition to these responsibilities, I spearheaded the global email marketing strategy, elevating our ESP to new heights by implementing advanced segmentation, personalization, automation, and A/B testing. As a result, the company achieved record-high open rates and click-through rates. I also ensured GDPR compliance by building opt-ins well in advance of the May 2018 deadline.As part of my role, I developed and integrated content marketing strategies, using web analytics to analyze data and increase click-through rates, cost per acquisition, and return on investment. I also created lead generation campaigns to attract new customers and improve customer retention.

Liverpool, England, United Kingdom

Focusing on the growth of this travel program, some of my responsibilities would include developing and executing marketing campaigns that aim to drive traffic and conversions on our website, managing and optimizing paid advertising campaigns on various digital platforms, such as Google Ads, Facebook Ads, and Instagram Ads. Additionally, I would be responsible for managing and growing our social media presence, including creating engaging content and managing user interactions. I would also work on improving the search engine ranking of our website through search engine optimization (SEO) techniques, as well as analyzing website analytics data to track performance and identify opportunities for improvement. Lastly, I would collaborate with other teams within the company to develop and launch new products or services, as well as analyze and report on the effectiveness of all digital marketing efforts.

Liverpool, United Kingdom

As part of my role, I developed and executed tactical communication campaigns that aligned with the company's strategic pillars. I made social media and digital engagement the centerpiece of our communication efforts, and managed accounts while staying informed on emerging trends in social media.I engaged potential customers to promote our diverse product offerings, driving brand exposure and website traffic. I constantly searched for and implemented innovative ways to improve the customer experience.I tracked and measured the success of campaigns using analytics tools, utilizing findings to optimize ongoing work. Additionally, I monitored online review sites and user comments across various social media platforms to help maintain the company's positive reputation.My copywriting experience allowed me to craft compelling and engaging brand and content copy across multiple online channels, including websites, blogs, social media, and email campaigns. I proofread, adhered to copy styles, edited, researched trends and competitor information, and created creative and effective SEO copy.In addition to managing photography and videography projects, I created content that aligned with the company's marketing strategy, including advertising products, company events, and informative videos. I also learned new design skills and contributed to the creation and publication of online magazine-style guides and newsletters, brochures, and PDF downloads for lead generation, social media graphics, and traditional print materials such as posters, flyers, and banners.Finally, I liaised with third-party advertising sites, managed all sites, monitored budgets, and utilized analytical data to work towards company KPIs.

New York, Usa

As Head of Media I was responsible for managing a 5 man team on a daily basis. Our goal was to maintain and update the website and social channels by creating daily content to tight deadlines. Working closely with a team of professional photographers, videographers and copywriters we successfully managed to have one of the most successful seasons in recent years. Working in line with the Directors to create content in line with the business goals, ethos and to help promote the camp to prospective parents and business parters. Using my knowledge of the creative industries, a core-project was to help the team strive to produce the best work they are capable of. Using analytics we were able to measure the success of our work against previous years. We introduced a innovate new system to help traffic navigate their way through the back end of the website.Working for this company taught me the importance of working to make a difference, they are dedicated to human development and the influence they had on me is evident in my work since.

Glasgow, United Kingdom

Glasgow, United Kingdom

As a production runner, my main role was to support the production team and ensure that all aspects of production ran smoothly. This included a range of tasks, such as setting up and dismantling equipment, helping with transportation and logistics, running errands, and providing general assistance on set. I was also responsible for ensuring that all crew members had what they needed to perform their roles effectively, such as refreshments, equipment, and information. Additionally, I assisted with paperwork and documentation, liaised with suppliers and stakeholders, and helped to maintain a safe and productive working environment. Overall, my work as a production runner played a vital role in ensuring that productions were completed on time, on budget, and to a high standard of quality.

Glasgow, Scotland, United Kingdom

Ba Broadcast Production (Hons), Broadcast Production, 2:1 Honours

Activities and Societies: 3rd & 4th year student representative. UWS student council member. Sports society member.

Sqa Highers, English, History, Math, Music & Pe