Driving business growth through effective and innovative marketing strategies

E-Commerce Company that sells blue light-blocking eyewear for computer use. Recognized and addressed a need in the market related to remote learning and increased screen time during the last 2 years.- Generated over $500k in revenue and 10-20% operating profit- Acquired over 10,000 customers and 20,000 leads through paid traffic (Primarily Facebook Ads)- Built and rigorously tested hundreds of ad creatives and landing pages to generate revenue and increase ROAS- Designed and built web pages using no-code tools- Developed copy for both headlines and long-form content to keep readers engaged - Trained and managed full-time employees to maintain high levels of customer service - Communicated and negotiated with international suppliers and fulfillment centers- Successfully negotiated sale of business

- Composed and produced original music based on creative briefs provided by clients- Recorded and coached vocalists to perform according to creative brief

E-Commerce company that sold UVC light disinfection products for eliminating bacteria and viruses on household objects. Identified urgent and critical need for sanitary products to fight COVID-19.- Built and launched business from idea to live in 2 weeks and achieved $1,000/day in revenue within 14 days of launch through paid media on Facebook- Generated $100k in revenue in 4 months- Crafted compelling marketing copy that resonated with a target audience- Handled day-to-day operation and optimization of every facet of the business

- Handled a diverse set of responsibilities ranging from designing marketing content to booking flights - Completed multiple clients’ requests simultaneously using strong multitasking abilities- Assisted CEO in daily running of the company- Honed advanced listening skills and ability to take directions- Responsible for front facing content and social presence

- Built a large catalog of instrumentals over the course of 2 years- Structured and executed a detailed business plan to develop a strong, recognizable brand- Implemented E-commerce mechanism for managing instrumental sales- Developed an ever-growing network of collaborators including artists and industry professionals- Executed an extensive marketing plan that included an aggressive and methodical social media component

- Developed hardware setup and quality control procedures for new product offerings, resulting in 28% reduction in product defects

- Configured, tested and packaged hardware for shipping- Managed schedule and delivery commitments to customers, met critical on-time delivery requirements- Responsible for communications with customer service and energy analytics teams