Hub Controls is an award winning Irish tech company in Home Automation and Energy Management focusing mainly on smart thermostats and their installation. As the Sales & Marketing Executive my responsibilities include:Led PR function of marketing working with local/national media as well as digital channels resulting in great success with product launches, brand awareness, reputational quality & competitive edge.• Expanded customer base by over 6000% in first year through strategic market planning.• Managed logistics and contractor coordination for efficient product installations.• Organized WETEX Middle East 2019 presence, establishing key contacts for expansion.• Conducted market research to identify untapped revenue opportunities, then drove business development to incorporate B2B with existing B2C.

Heavily involved in Marketing and PR of the GOAL Global organisation. This is contract work to fill gaps in the nearly created Fundraising Team and would be considered Project Management work. A large part of this work was finishing Microsoft Dynamics set up and importing the new data to be GDPR compliant. • Led campaigns enhancing brand visibility and donor engagement, achieving notable growth.• Organized events boosting fundraising and strengthening stakeholder connections.• Implemented CRM setup ensuring GDPR compliance and precise data management.• Managed procurement optimizing vendor selection and reducing costs effectively.• Established customer service team improving donor support and satisfaction.Multiple procurement projects such as selecting new companies for Marketing Consultancy, Call Centre Service, Direct Response TV Advertisers and Printing Agencies. This would have involved much tender negotiation, on-site visits and project feasibility studies.

While working with this Irish online IT retailer work was focused entirely on a holistic 360⁰ marketing function. This involved driving overall profitability forward and designing new campaigns and strategies for growth resulting in dramatic increases in engagement. Responsibilities included:• Boosted social media by 63% and web traffic by 22% through strategic marketing efforts• Conducted in-depth competitor analysis for actionable insights• Managed and grew brand presence via social media, email, and events• Designed graphics and optimized SEO for better visibility• Collaborated with teams to align and enhance promotional strategies

IDG Direct is a business-to-business global IT software vendor. Responsibilities include:• Facilitated client transitions, improving satisfaction and retention rates.• Enhanced marketing strategies to drive client engagement and brand visibility.• Led webinars, increasing audience interaction and brand exposure.• Managed media content, elevating quality and communication effectiveness.• Analyzed market trends, identifying sales opportunities and growth potential.

While pursuing my second Masters in Marketing I was placed with Bord Bia in Dubai, UAE. The purpose of this assignment was to act as a second for the Bord Bia representative in the Middle East office. Responsibilities included assisting 3 Irish food companies in their expansion plans for their products in this region. Areas of focus were:• Expanded Irish food brands in the Middle East, enhancing market presence.• Conducted market analysis for Glanbia, supporting strategic decisions for a Cairo facility.• Developed marketing strategies for GreenIsle, launching halal pizza in UAE.• Researched local shopping trends for GreenIsle, aiding new product launch in UAE.• Organized retailer meetings for Butlers Chocolates, boosting brand recognition.

Working with GateGourmet Shanghai, an airport catering company providing catering for airlines both international and domestic. Responsibilities/Results include: • Managed client events, securing a 4-year China Air contract, boosting market presence.• Liaised with international clients, enhancing satisfaction and retention.• Orchestrated events and managed content, driving engagement.• Developed impactful World Expo presentations, showcasing services to potential clients. Implemented creative PR initiatives to enhance brand visibility.• Analyzed Chinese business structures, gaining insights into international commerce. Optimized marketing procedures for improved efficiency.

Working in the Accenture Europe headquarters as a Management Consultant in their graduate program. This involved:• Led IT projects, enhanced systems, improved client engagement, increased market share.• Developed strategic presentations, boosted business growth, secured high-value contracts.• Conducted market analyses, improved bid success rates, expanded financial services market.• Collaborated on strategies, drove client outcomes, achieved significant contract wins.• Crafted compelling strategic presentations, directly contributing to business growth and securing high-value contracts with key clients.