At Loblaw Digital I strive to build collaborative teams that bridge Customer Insight and Product Design in order to continue to create valuable and delightful services for all Canadians.

As a professional freelance illustrator and product designer, I have enjoyed a vast variety of opportunities to apply picture making & problem solving to our landscape of digital experiences. From editorial illustration to corporate branding, fashion and entertainment marketing to children's book illustration, a decade of creative dedication and education has produced some beautiful results. My clients include Osheaga, Joe Fresh, RBC, and the Art Director's Club.

Growing a passionate team of product designers and researchers that are experts in designing human-centered software that empowers innovative businesses. Working with brands like RBC, Wealthsimple, Sidewalk Labs, Ritual, Chan Zuckerberg, Audi, WWF, and Coinsquare. See our work at twg.io.

I help lead the TWG design team in creating the best of the best design solutions for our digital products. I contribute to the definition of our design culture and process while leading the design of products with TSN, CFC, Metro News, Cools and many more fantastic clients. I also meditate on the digitally implicated human experience by speaking at conferences like AndroidTO and NXNEi.

I helped Jules Ehrhardt illustrate FKTRY's Creative Capital model. Stay tuned for more magic!

Working with Adam Rabie and Brian Pullen, I helped create new features and interfaces for the Big Terminal web product. Feed creation and customization was the focus of our work together.

I created a suite of illustrations for the FDS brand while designing and building their first digital products with TWG.

I worked with Michael Schwanzer and his team to create marketing and product concepts for the Zeitdice digital experience.

I was responsible for creating the complete UX and UI solutions for mobile applications on Windows, Android, and iOS platforms for tablet and phone. Nventive is a design and development studio where I lead design projects with some of the following brands: Microsoft, Nokia, ABC News, Red Bull, Bloomberg. See their work at www.nventive.com.

Number of Names is a Montreal-based design studio headed by creative director Qarim Brown. As their head designer and illustrator, I have been the primary creative on many contracts, including: the rebranding of teen skate shoe company, Konkrete; the branding for print and interior application for Mediterranean restaurant, Nouba; the rebranding and creation of a social media web platform for online marketing site, Freevi. I have done some very strong and diverse work together within Number of… Show more Number of Names is a Montreal-based design studio headed by creative director Qarim Brown. As their head designer and illustrator, I have been the primary creative on many contracts, including: the rebranding of teen skate shoe company, Konkrete; the branding for print and interior application for Mediterranean restaurant, Nouba; the rebranding and creation of a social media web platform for online marketing site, Freevi. I have done some very strong and diverse work together within Number of Names' boutique-style agency, and we enjoy keeping it fresh by going from club and restaurant branding to corporate web structuring to advertorial illustration with a communicative and creative ease. Show less

Mansion Entertainment has made a significant impact on Toronto's entertainment scene over the last two years. As their head designer, I've had the opportunity to brand their corporate identity, as well as all of the event series' that they promote. This has included thematic design for print and web promotion, and the creation of their web identity.www.themansioninc.com/

Tiger Distribution is responsible for outfitting Canada with designer brands like WeSC, Brixton, and Penfield. As their head designer and illustrator, I have created the visual identity for their brand and packaging, directed the aesthetic of their feature events with many illustrative series' and solutions, and created all of their print and promotional marketing material for print and web. Ian Kennedy's sharp art direction and Tiger's fresh demographic have combined with my twisted… Show more Tiger Distribution is responsible for outfitting Canada with designer brands like WeSC, Brixton, and Penfield. As their head designer and illustrator, I have created the visual identity for their brand and packaging, directed the aesthetic of their feature events with many illustrative series' and solutions, and created all of their print and promotional marketing material for print and web. Ian Kennedy's sharp art direction and Tiger's fresh demographic have combined with my twisted illustrations to produce some truly wild work.www.tigerdistribution.com Show less

Héritage is a Montreal boutique stocked with the finest twists on men's and women's clothing and accessories. As their head designer, I have had the opportunity to create the brand identity for the boutique in collaboration with owner and art director, Jonah Leslie. Our distinguished exterior and interior signage, design management for the online manifestation of the boutique, and smart print and promotional marketing material for Heritage have given the shop a uniquely sophisticated look… Show more Héritage is a Montreal boutique stocked with the finest twists on men's and women's clothing and accessories. As their head designer, I have had the opportunity to create the brand identity for the boutique in collaboration with owner and art director, Jonah Leslie. Our distinguished exterior and interior signage, design management for the online manifestation of the boutique, and smart print and promotional marketing material for Heritage have given the shop a uniquely sophisticated look within Montreal's varied retail fashion world and provided me the opportunity to create classic-feeling informational signage and branding with a modern simplicity.www.inheritanceshopmontreal.com Show less

While working with Akon's Hitlab, I created an interface for their online social networking platform, Top Promoter. This included developing the aesthetic for an online game where-in Hitlab members interacted to promote and share music while building their personal profiles. Web finishing and user experience was paramount to this project.