Lia Madray Email & Phone Number

New York, Ny, Us

London, London, Gb

London, London, Gb

Queens, Ny, Us

Media Planning and Execution: Core class for Integrated Advertising Communications, Master of Science

Norwalk, Ct, Us

Utilized working knowledge of Google Ad Manager (GAM) to serve as primary liaison and support for direct sold and some programmatic campaigns.Managed inventory: inclusive of forecasting, reservation of digital campaigns, and analysis.Trafficked, QA and stewarded digital campaigns consisting of display, native, programmatic, email, custom sponsorships, landing page development, and social media components.Worked with clients and agencies to manage technical implementation of third party rich media creative.Monitored campaigns for delivery, performance and discrepancies and recommended appropriate optimizations where necessary.Facilitated creative development for client campaigns.Generated monthly and post-campaign reports by harnessing data from both first-party and third-party sources, and handled monthly billingSupported execution of custom client promotions including internal alignment on scheduling, creative development and key performance metricsEffectively communicated a detailed understanding of advertising specifications and guidelines as needed.Developed and maintained strong internal and external relationships including but not limited to client partners, Priceline marketing, product and business teams.Supported maintenance and expansion of first party data portfolio within customer data platform.Maintained ownership of campaign launch including but not limited to insertion order final review, campaign reservations, creative trafficking and QA, campaign proof of performance, and billing sheet creation.

Toronto, Ontario, Ca

Manage internal aspects of project implementation including preparation of client engagement briefings and proposals, tracking client data, QA validation, and reporting internal and external client activities and communications.Assist Account Directors in the day to day management of client communication and account team responsibilities.Create and document processes and guidelines for new programs, while reforming outdated processes to streamline efficiency.Engage in email marketing efforts in HubSpot by coordinating with strategy, copywriting, and creative teams to achieve increased education and enrollment for a new program.Elevate account management by predicting potential competitive threats and outlining proactive solutions.Strategize account growth.Prepare ongoing training and oversee seamless transitions of internal staffing changesOversee a team of 5 Client Service Account ExecutivesDevelop dashboards and reporting in Microsoft Dynamics 365 to monitor Account Executive performance.Created automated reports from multiple data sources in Excel using a combination of data queries and formulas to decrease workload and increase productivity for account team-members.Mentor potential managers.Partake in supervisor meetings and facilitate project management.

Toronto, Ontario, Ca

Leveraged advanced knowledge and expertise in digital media and marketing channels to boost client lead generation and revenue. Utilized detailed research to develop new strategies for lead generation.Acted as a liaison between clients, internal teams, and outside vendors to achieve project requirements in a timely and effective manner by utilizing project management resources like Asana.Prepared agendas and led internal and external meetings.Oversaw the development of non-media projects and timelines.Analyzed and synthesized business data and reporting.Organized, facilitated, and developed presentations for quarterly and annual performance reviews for clients.Created reports and presentations for internal and client C-Level Executives. Directly reported and collaborated with the Vice President to execute on alignment on planning, budgeting, forecasting, and client retention and growth. Closely collaborated with Account Director and Managers to document and communicate the performance of ongoing campaigns and devise Scopes of Work for new and renewing clients. Charted the creation of invoices and monitoring of payment for rendered services. Authored case studies, blog posts, and infographics in coordination with creative and copywriting teams. Dispensed extensive support to the Business Development Team to allow for effective identification of potential new clients. Orchestrated the interviewing and evaluation of prospective employees.

Toronto, Ontario, Ca

Partnered with and consulted small business owners to develop holistic digital marketing plans.Understood the needs of franchise business owners with corporate compliant constraints and designed marketing solutions to meet their needs based on their market landscape.Consistently exceeded monthly sales quota, generating over $1 million in sales.Delivered presentations remotely utilizing web conferencing software.Attended in-person conferences to present marketing information to current and prospective clients. Spearheaded design and implementation of strategic email marketing campaigns within Microsoft Dynamics utilizing ClickDimensions. Results included a unique open rate of 82% and a 30% increase in sales team productivity. First to achieve the "Greatest Catch Award" awarded monthly for exceeding expectations. Earned this award on 3 occasions. Attended job fairs to recruit new employees. Navigated the training, coaching, and mentoring of new hires through the utilization of self-composed presentations and materials. Conducted ongoing team education on industry-related topics.

San Francisco, Ca, Us

Proactively prospect, qualify, grow, and manage a portfolio of 500+ accounts based on geographically assigned territories.Manage leads: utilize online and offline sources to cultivate new opportunities and prospective clients. Directed the development and maintenance of the pipeline within Salesforce.Orchestrated the entire sales cycle to attain new business for the company.Created and delivered custom presentations to key decision-makers within specified territories and cultivated relationships with them. Understood the needs of small and mid-sized business owners and designed solutions to meet their unique needs.Worked with the Account Management team to ensure timely handoff of sold accounts for ongoing retention and maximized success.

Philadelphia, Pennsylvania, Us

Recruited over 80 new members in a week time-span with social media marketing and event marketing.Acted as a liaison between the Office of Student Affairs, members, and IHQ.Executed the training and nurturing of Team Excellence, Parliamentary Procedure (Roberts Rules of Order), and all other crucial functions of the organization. Piloted the creation and foundation of the basis for a strong and successful organization by mentoring and coaching the Executive Board.Planned/Developed a budget of $64,000 for future use.Kept records of membership including budgeting, dues, and various organization activity.Successfully planned and administered workshops and retreats, resulting in enhanced productivity and communication.Oversaw all meetings and provided recommendations on improvements that could lead to better functionality.Guided the organization in the creation of its Petition to Charter, Constitution and By-Laws.Worked with two major Philanthropic Partners (Cystic Fibrosis Foundation & Anorexia and Associated Disorders) to raise awareness and funds.

Columbus, Oh, Us

Ensured that a clean, warm, and welcoming store environment was maintained at all times.Provided exceptional customer service, responding to customers’ questions, and resolving issues in a timely and effective manner.Established aesthetically pleasing displays and storefront visual merchandising to enhance sales.Provided customers with information and education on the store’s rewards program, leading to a membership increase of 30%.Completed weekly price changes and assisted in inventory control.Computed sales prices, total purchases, and received and processed cash or credit payments.

Orchestrated the management of the company’s bank accounts. Managed the booking and scheduling of shows for clients and talent.Utilized marketing and social media skills to advertise and promote new music on Instagram, Facebook, and Twitter.Prepared and assisted in music video shoots and shows for the company.Assisted the President/CEO with daily tasks and aided in the achievement of long-term goals to benefit the company.

Administered communication duties. Maintained the office and organized files.Oversaw business’ bank accounts, bills, and payroll through the effective utilization of QuickBooks.Directed the drafting of leases and created daily reports. Conducted analysis and reviews of proposals and RFPs.Initiated new relationships and identified new opportunities for future projects.

New York, New York, Us

Organized portfolios Prepared studios Filed documents and work examples

Rye, Ny, Us

Created Media KitsWorked on fact checking and filing Orchestrated advertising deals with clients

Master Of Science - Ms, Global Studies And International Relations

Bachelor Of Science - Bs, Communication Arts

Education record

Education record