Liam Bennett Email & Phone Number

London, Gb

London, England, United Kingdom

Working across the BBC

London, United Kingdom

As the Head of the Performance Planning, I am tasked with designing & implementing performance practices that work to deliver a cohesive ‘one digital’ approach across all digital channels. The adoption of a traditional planning framework including audience & market insights, to strategy & implementation, with digital performance practices placed at the centre.I also continue to be the client & performance lead on key clients as they continue to grow in the digital space.• Devising and implementing the purpose of the Performance Planning team within the agency• Key client contact for senior stakeholders.• Working with internal stakeholders, key clients, and developing relationships with key partners including Google, Facebook & publishing houses.• Leading on key agency + partner workstreams to bring new innovation in practice management to the market including; Google Marketing Cloud, Automation & Attribution, Ecommerce & Retail.• Identification of new commercial opportunities, and opportunities for employee’s personal development within existing team structures.• Delivering new initiatives that fall in line with the other business goals from a DR perspective as well as a long term strategic viewpoint.

London, United Kingdom

As the client lead on the Next business I was responsible for delivering best in class planning practices across all performance media for UK & International markets, and delivering real growth. I helped the Next business navigate the media landscape as they undertook a digital transformation, and working closely with my key client contacts to deliver business goals as well as putting processes in place to replicate efficiencies on my other digital clients & for the wider agency.• Driving sustainable efficient growth against ambitious profitability targets• Working with internal stakeholders, clients, and developing relationships with key partners including Google, Facebook & publishing houses.• Onboarding of a new analytics 360 suite, a data feed management solution, and a GTM tagging solution for my FMCG client Next.• Hitting commercial goals for the agency & client, and identifying new opportunities• Delivering new initiatives that fall in line with the over business goals from a DR perspective as well as a long term strategic viewpoint.• Leading the client in the digital transformation process

London, Uk

As the Digital Business Director I was tasked with being the digital leader for online media across a range of L’Oreal cosmetic products. Core to the role was management of key client & key 3rd party supplier relationships. Putting the key digital tools & processes in place to allow my immediate and wider team to meet client goals & that of the agency. The ability to control & oversee across all paid media leans to a longer term strategic direction giving scope for my goals to be hit, and for my ideas to fully come to fruition.Through my years of experience both agency & client side I have learnt to strike up strong relationships with internal and external stakeholders at all levels. I have worked in, and continue to want to work in environments where all tiers of the business are approachable, and where strong 3rd party relationships are encouraged for maximum gain. I believe relationship management is at the core of all successful individuals in this space, and look to instill these thoughts on others. Financial control & commercial understanding are key for me, stemming from a career where calculations are the bedrock of what I do. Commercial understanding is essential for me to understand where the tipping point is between success and the business simply standing still.Key responsibilities include;• Bringing innovative digital ideas to the table, and guiding the client through the decision making process• Leading the client in the introduction and on-boarding of programmatic display• Annual multi-channel planning across various client campaigns• Thought leadership across the agency team and key client stakeholders• Team knowledge development across digital disciplines, old and new• Maintaining strong relationships with key 3rd party suppliers and providing them with all the support they need to service the client base

London, United Kingdom

In the Biddable Account Director role I oversaw clients in the finance, FMCG & energy supplier sectors with the objective being to own the day today management & strategic direction of their brands. The remit of my teams included; PPC, paid social, content social, video, GDN, affiliates.Key responsibilities have included;• Account re-structure assignments & strategy development across financial and FMCG clients.• Working closely with key stakeholders to successful migrate to a new website, enabling full parity between old and new accounts, whilst maintaining the correct applied strategy.• Developing the skills of the agency team, and the client team across all paid media• Annual complex multi-channel forecasting, and the development of subsequent reporting documentation.Key areas of expertise;• Delivering to set KPIs whilst focusing of efficiency enhancements• Understanding of multi-channel commercials• Strategic social deployment• Social channel development including new formats and complex creative testing• Display & Programmatic display strategy• Paid search management, optimization, strategy and best practice• Development of strong client relationships• Team development & progression• Financing and forecasting

Manchester

PPC Account Manager at Carat Manchester. Working across a range of online clients with particular focus on the travel & retail sector. Daily management of client relationships at all seniority levels, and continued management and development of an internal team of six.Key areas of expertise;• Paid Search best practice management• Personnel management and development• Client relationship development• Conversion rate optimisation • Multi-channel brand strategiesKey achievementsWithin the apparel industry• CTR Q4 year-on-year growth of 120%• CPC decreases of 19%• Extensive negative keyword expansion, 3:1 ratio• Seasonal targets exceeded by 13%Within the Home & Living industry• AOV increase• 100% year on year conversion growth• Increased efficiency; CTR up, CPC down, CPA down.

PPC Manager at MediaVest Manchester overseeing clients across various online sectors

Speke, Liverpool

Key responsibilities including managing the needs and relationships with the internal brand teams and external marketing agencies across multiple channels.Experience in;• SEM• SEO• Price Comparison• Affiliates & Partners Management• Social Network ManagementKey Highlights• Very.co.uk YOY growth• Launch of Littlewoods Europe and subsequent traffic growth• Development of exposure of the SDG brands through price comparison, social media and affiliate marketing

Spearheading the implementation of Marketing and capture of Advertising revenue for this small Manchester based student magazine, titled 'Brash'. From June 2005 I made contributions content wise to Brash magazine, this increased to B2B sales and brand awareness post graduation July 2006. Publications were released on a monthly basis providing the readership with fashion, culture, entertainment and local news and information.

One year student placement within Aria PC Technology, a PC Tech company based in Manchester. I was part of the e-commerce team dealing with the everyday workings of the website, customer transactions and sales. My understanding of the business sector and the world of e-commerce was helped greatly.

Mini Mba, Marketing

2:1, Marketing Management

Activities and Societies: University Snowsports Committee, University Tennis Committee, University Football Team.Attained CIM.