Liam Bennett Email & Phone Number

London, GB

London, England, United Kingdom

Working across the BBC

London, United Kingdom

• As the Head of the Performance Planning, I am tasked with designing & implementing performance practices that work to deliver a cohesive ‘one digital’ approach across all digital channels. The adoption of a traditional.
• Devising and implementing the purpose of the Performance Planning team within the agency
• Key client contact for senior stakeholders.
• Working with internal stakeholders, key clients, and developing relationships with key partners including Google, Facebook & publishing houses.
• Leading on key agency + partner workstreams to bring new innovation in practice management to the market including; Google Marketing Cloud, Automation & Attribution, Ecommerce & Retail.
• Identification of new commercial opportunities, and opportunities for employee’s personal development within existing team structures.

London, United Kingdom

• As the client lead on the Next business I was responsible for delivering best in class planning practices across all performance media for UK & International markets, and delivering real growth. I helped the Next.
• Driving sustainable efficient growth against ambitious profitability targets
• Working with internal stakeholders, clients, and developing relationships with key partners including Google, Facebook & publishing houses.
• Onboarding of a new analytics 360 suite, a data feed management solution, and a GTM tagging solution for my FMCG client Next.
• Hitting commercial goals for the agency & client, and identifying new opportunities
• Delivering new initiatives that fall in line with the over business goals from a DR perspective as well as a long term strategic viewpoint.

London, UK

• As the Digital Business Director I was tasked with being the digital leader for online media across a range of L’Oreal cosmetic products. Core to the role was management of key client & key 3rd party supplier.
• Bringing innovative digital ideas to the table, and guiding the client through the decision making process
• Leading the client in the introduction and on-boarding of programmatic display
• Annual multi-channel planning across various client campaigns
• Thought leadership across the agency team and key client stakeholders
• Team knowledge development across digital disciplines, old and new

London, United Kingdom

• In the Biddable Account Director role I oversaw clients in the finance, FMCG & energy supplier sectors with the objective being to own the day today management & strategic direction of their brands. The remit of my.
• Account re-structure assignments & strategy development across financial and FMCG clients.
• Working closely with key stakeholders to successful migrate to a new website, enabling full parity between old and new accounts, whilst maintaining the correct applied strategy.
• Developing the skills of the agency team, and the client team across all paid media
• Annual complex multi-channel forecasting, and the development of subsequent reporting documentation.Key areas of expertise;
• Delivering to set KPIs whilst focusing of efficiency enhancements

Manchester

• PPC Account Manager at Carat Manchester. Working across a range of online clients with particular focus on the travel & retail sector. Daily management of client relationships at all seniority levels, and continued.
• Paid Search best practice management
• Personnel management and development
• Client relationship development
• Conversion rate optimisation
• Multi-channel brand strategiesKey achievementsWithin the apparel industry

PPC Manager at MediaVest Manchester overseeing clients across various online sectors

Speke, Liverpool

• Key responsibilities including managing the needs and relationships with the internal brand teams and external marketing agencies across multiple channels.Experience in;
• SEM
• SEO
• Price Comparison
• Affiliates & Partners Management
• Social Network ManagementKey Highlights

Spearheading the implementation of Marketing and capture of Advertising revenue for this small Manchester based student magazine, titled 'Brash'. From June 2005 I made contributions content wise to Brash magazine, this increased to B2B sales and brand awareness post graduation July 2006. Publications were released on a monthly basis providing the.

One year student placement within Aria PC Technology, a PC Tech company based in Manchester. I was part of the e-commerce team dealing with the everyday workings of the website, customer transactions and sales. My understanding of the business sector and the world of e-commerce was helped greatly.

Mini Mba, Marketing

2:1, Marketing Management

Activities and Societies: University Snowsports Committee, University Tennis Committee, University Football Team.Attained CIM.