• Developing and executing marketing strategies across earned, owned, and paid media channels.• Planning, managing, and briefing creative assets and content for successful campaign delivery (website, emails, social media, ads).• Assisting in lifecycle marketing to onboard, retain, build loyalty, and maximize lifetime value through personalized and targeted approaches.• Recommending, creating, and implementing marketing content to drive membership and fan engagement.

• Strategizing and guiding colleagues on marketing campaigns, including comprehensive briefings on creative assets like images, videos, and radio placements.• Executing campaigns across e-commerce (ticketing), brand awareness, and lead generation, ensuring objectives were met.• Conducting data analysis and reporting to evaluate campaign effectiveness and identify areas for future improvement.• Crafting compelling landing pages, email marketing campaigns, programmatic advertising, and print media for maximum impact.• Utilizing Adobe Suite, Content Management Systems, and other tools for digital asset and content creation.• Developing hyper-targeted campaigns that fostered member trust and engagement.• Offering expert advice to internal and external stakeholders on technical and creative best practices for diverse platforms.

• Media planning for multinational clients in diverse regions.• Analyzing campaign effectiveness and generating insightful reports.• Providing recommendations for landing page content, email marketing, and auxiliary activities.• Fostering audience engagement through hyper-targeted campaign design and execution.• Managing client accounts, budgets, communications, and expectations.• Advising clients on creative best practices for impactful visual assets.

• Developing data-driven marketing strategies for national and international clients.• Planning, building, and optimizing paid campaigns across major platforms.• Utilizing third-party software for data gathering and audience creation.• Collaborating on comprehensive plans for email, SEO, and organic social marketing.• Identifying conversion rate optimization opportunities for client assets.

Board Member for the Bayside Ravens Gridiron Club- Uniform and Merchandise Liaison - Social Media and Content Coordinator

Working in Account Based Marketing, identifying marketing opportunities within the companies CRM.

Customer Service, Data Reports, Sales, Brand Representation

Support for students and staff within the UQ libraries on the Saint Lucia campus.

Black Jack Croupier