Liam Doherty Email & Phone Number

United States

Portland, Or, Us

Oo

Working closely with senior client leaders, I helped direct strategic and creative direction, P&L, client relations, and team culture for the sixty-eight talented individuals on 72andSunny's flagship accounts, United Airlines and Sonos.

Dearborn, Michigan, Us

Led strategy and creative development for integrated reveal and launch campaigns for Ford's 23/24MY Mustang, Bronco, F-150, Ranger, and Maverick in collaboration with Brand, Product, and PR/Comms teams.

Portland, Or, Us

Managed a four-person brand and strategy team in delivering integrated brand campaigns for Fisher-Price.

Toronto, Ontario, Ca

Hired to establish Rivalry's company-wide marketing and operations efforts, my team crafted dynamic brand and media strategies resulting in a record-breaking $41M betting handle and $5M revenue in Q2 2022 through new product launches, existing market fortification, and global expansion into Ontario and Australia.

Seattle, Washington, Us

Originally recruited to establish and lead a ten-person account, strategy, and project management team within Zillow’s internal agency, Studio Z, my role expanded to include managing our external creative agency partners and leading a cross-functional effort to evolve the strategic and creative vision for the brand. We redefined how Zillow engaged with consumers by communicating how its products can help relieve the stress of finding their next home.

Austin, Tx, Us

Recruited to revitalize and grow GSD&M’s relationship with key QSR clients, Popeyes and Pizza Hut. The team and I helped to redefine and establish a new culture on both accounts, resulting in improved executive client relationships, elevated strategic planning, and record-smashing creative output that had a positive impact on our client’s bottom line.

Austin, Texas, Us

I organically grew existing partnerships with clients Basil Hayden's and Knob Creek, collaborated with leadership to identify potential new business opportunities, and successfully won multiple pitch efforts. Most notably, I took the lead on projects for YETI, where I played a key role in consumer research, strategy development, and creative direction for multiple new product launches. I also managed retail and media activations at their Austin flagship location.

Portland, Oregon, Us

My work included strategy, creative development, and production (broadcast and social) of national campaigns for Nestlé’s Hot Pockets and Outshine, establishing the latter as a top healthy snack option in the frozen aisle. Grew agency revenue by $540k by winning project-based pitches for Google’s Rio Olympics campaign and adidas’ Global Women’s, Soccer, Basketball, and Innovation categories.

Portland, Or, Us

Working at the most widely recognized independent creative agency in the world, I was tasked with guiding brand strategy and creative for some of W+K’s largest global accounts. Established Old Spice as the #1 deodorant brand in the US. Helped Procter & Gamble create an emotional bond with consumers that delivered over $200MM in incremental sales with the Emmy Award-winning “Best Job” campaign during the 2012 London Olympics. Created an ongoing culture of fan engagement on Twitter for Nike and Kobe Bryant with the #Kobesystem that still exists to this day.

Boston, Ma, Us

Concentration in Marketing, GPA 3.91Beta Gamma Sigma Honor Society Graduate Research Assistant - Professor Andrew Rohm, Marketing Department

Boston, Ma, Us

I cut my teeth as an account person focusing on strategy, creative development, and production across multiple accounts. A highlight was launching broadcast, social, and OOH campaigns for the Red Sox, resulting in a 12% YOY ticket sale increase.

Boston, Ma, Us

Working for a first-of-its-kind, digitally-focused startup in the travel industry, I managed a team of six sales executives and co-wrote the business plans to launch Explorica’s first satellite offices in San Diego and Denver. This work resulted in substantial increases in group travel in the Western United States. In 2008, I was named #2 salesperson company-wide with over $6.5MM in revenue.

Master Of Business Administration, Marketing

Bachelor Of Arts, History And Irish Studies

History And Philosophy

Education record