Liam Doherty work email
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Liam Doherty personal email
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I am a strategically creative brand builder with a Master’s in Business Administration and over 15 years of experience guiding integrated teams. I’ve led cross-functional teams that have delivered award-winning global marketing campaigns that positively impacted the bottom line for some of the world’s most successful companies, including adidas, Nike, Procter & Gamble, Popeyes, Zillow, and, most recently, leading marketing and operations at esports betting company, Rivalry. When not working, I am a father and husband, avid sailor, irrational Boston sports fan, lover of pepperoni pizza, and enthusiastic about all things real estate, music, tech, and internet culture._____Experience: Executive Leadership - Marketing and Advertising, New Business Development, Building and Leading Teams, Product Marketing, Brand & Digital/Social Strategy, Communication Strategy, Brand Positioning, Global Campaign Development, Go-To-Market Planning, Messaging Frameworks, DTC Marketing, Creative Agency Management, Broadcast/Digital Production, Budgeting, Scoping, SOW Writing, Pitch Development & Management.
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Evp - Group Business LeadLeo BurnettUnited States
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Brand Director - Visa Global, Mlb, Doordash, Hp & New BusinessWieden + Kennedy Nov 2023 - PresentPortland, Or, Us -
Group Brand Director - United Airlines & Sonos72Andsunny Apr 2023 - Nov 2023OoWorking closely with senior client leaders, I helped direct strategic and creative direction, P&L, client relations, and team culture for the sixty-eight talented individuals on 72andSunny's flagship accounts, United Airlines and Sonos. -
Senior Communications Manager - Suv/Trucks/IconsFord Motor Company Jan 2023 - Apr 2023Dearborn, Michigan, UsLed strategy and creative development for integrated reveal and launch campaigns for Ford's 23/24MY Mustang, Bronco, F-150, Ranger, and Maverick in collaboration with Brand, Product, and PR/Comms teams. -
Group Brand Director - Fisher-PriceWieden + Kennedy Oct 2022 - Jan 2023Portland, Or, UsManaged a four-person brand and strategy team in delivering integrated brand campaigns for Fisher-Price.
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Vp Of MarketingRivalry.Com Jan 2022 - Oct 2022Toronto, Ontario, CaHired to establish Rivalry's company-wide marketing and operations efforts, my team crafted dynamic brand and media strategies resulting in a record-breaking $41M betting handle and $5M revenue in Q2 2022 through new product launches, existing market fortification, and global expansion into Ontario and Australia. -
Group Director - Studio Z And Brand CreativeZillow Jun 2020 - Jan 2022Seattle, Washington, UsOriginally recruited to establish and lead a ten-person account, strategy, and project management team within Zillow’s internal agency, Studio Z, my role expanded to include managing our external creative agency partners and leading a cross-functional effort to evolve the strategic and creative vision for the brand. We redefined how Zillow engaged with consumers by communicating how its products can help relieve the stress of finding their next home. -
Account Director - Popeyes Louisiana Kitchen, Pizza Hut & New BusinessGsd&M Apr 2018 - Jun 2020Austin, Tx, UsRecruited to revitalize and grow GSD&M’s relationship with key QSR clients, Popeyes and Pizza Hut. The team and I helped to redefine and establish a new culture on both accounts, resulting in improved executive client relationships, elevated strategic planning, and record-smashing creative output that had a positive impact on our client’s bottom line. -
Brand Director - Yeti, Basil Haydens/Knob Creek, Hopdoddy & New BusinessPreacher May 2017 - Apr 2018Austin, Texas, UsI organically grew existing partnerships with clients Basil Hayden's and Knob Creek, collaborated with leadership to identify potential new business opportunities, and successfully won multiple pitch efforts. Most notably, I took the lead on projects for YETI, where I played a key role in consumer research, strategy development, and creative direction for multiple new product launches. I also managed retail and media activations at their Austin flagship location. -
Management Supervisor - Adidas, Google, Nestle Brands & New BusinessSwift Agency Feb 2016 - May 2017Portland, Oregon, UsMy work included strategy, creative development, and production (broadcast and social) of national campaigns for Nestlé’s Hot Pockets and Outshine, establishing the latter as a top healthy snack option in the frozen aisle. Grew agency revenue by $540k by winning project-based pitches for Google’s Rio Olympics campaign and adidas’ Global Women’s, Soccer, Basketball, and Innovation categories. -
Global Account Supervisor - Nike, Old Spice, Procter & Gamble, SamsungWieden + Kennedy Oct 2010 - Feb 2016Portland, Or, UsWorking at the most widely recognized independent creative agency in the world, I was tasked with guiding brand strategy and creative for some of W+K’s largest global accounts. Established Old Spice as the #1 deodorant brand in the US. Helped Procter & Gamble create an emotional bond with consumers that delivered over $200MM in incremental sales with the Emmy Award-winning “Best Job” campaign during the 2012 London Olympics. Created an ongoing culture of fan engagement on Twitter for Nike and Kobe Bryant with the #Kobesystem that still exists to this day.
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Master Of Business AdministrationNortheastern University Sep 2008 - Aug 2010Boston, Ma, UsConcentration in Marketing, GPA 3.91Beta Gamma Sigma Honor Society Graduate Research Assistant - Professor Andrew Rohm, Marketing Department -
Account Executive - Boston Red Sox, The Breeders Cup, Eastern BankConover Tuttle Pace May 2009 - Jun 2010Boston, Ma, UsI cut my teeth as an account person focusing on strategy, creative development, and production across multiple accounts. A highlight was launching broadcast, social, and OOH campaigns for the Red Sox, resulting in a 12% YOY ticket sale increase. -
Regional Sales And Marketing ManagerExplorica Aug 2004 - Nov 2008Boston, Ma, UsWorking for a first-of-its-kind, digitally-focused startup in the travel industry, I managed a team of six sales executives and co-wrote the business plans to launch Explorica’s first satellite offices in San Diego and Denver. This work resulted in substantial increases in group travel in the Western United States. In 2008, I was named #2 salesperson company-wide with over $6.5MM in revenue.
Liam Doherty Skills
Liam Doherty Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing -
Boston CollegeHistory And Irish Studies
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University College DublinHistory And Philosophy
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Falmouth Academy
Frequently Asked Questions about Liam Doherty
What company does Liam Doherty work for?
Liam Doherty works for Leo Burnett
What is Liam Doherty's role at the current company?
Liam Doherty's current role is EVP - Group Business Lead.
What is Liam Doherty's email address?
Liam Doherty's email address is li****@****lry.com
What schools did Liam Doherty attend?
Liam Doherty attended D'amore-Mckim School Of Business At Northeastern University, Boston College, University College Dublin, Falmouth Academy.
What skills is Liam Doherty known for?
Liam Doherty has skills like Integrated Marketing, Advertising, Marketing, New Business Development, E Commerce, Social Media, Digital Marketing, Customer Insight, Creative Direction, Management, Leadership, Product Development.
Who are Liam Doherty's colleagues?
Liam Doherty's colleagues are Nouf Al Musaybih, Sunny Deo, Tenaya Britton, Vanessa Garcia, Yejin Park, Eva Manzanares, Robert Rhodes.
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