At Coca-Cola HBC, my role as a Coffee Ambassador leverages my Master's in Food Business and Innovation to identify and act upon cutting-edge market opportunities. Our team's collaborative efforts have significantly enriched the beverage experience, reflecting a deep understanding of consumer dynamics.My academic background in arts, economics, and sociology, combined with previous ambassador roles, has honed my communication and interpersonal skills. These are instrumental in cultivating meaningful industry connections and propelling brand initiatives that resonate with our audience.