Liana Cook Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

A 'people-first' management services agency specializing in association management and non-profit organizations, dedicated to fostering strong relationships and delivering tailored solutions.• Oversees all aspects of event planning and execution, from initial concept through to final delivery.• Successfully manages events of varying scopes and scales, ensuring alignment with client objectives.• Builds and maintains strong client relationships through effective and clear communication.• Analyzes performance metrics to evaluate event success and provides insights to assist in developing client event strategies.• Leads client meetings, presentations, and updates, and prepares detailed reports related to event objectives and key metrics.• Customizes events and experiences to meet clients' specific needs and preferences.• Addresses and resolves client issues promptly to ensure high levels of satisfaction.I work with various associations and companies to manage and execute high-profile events, including breakfast forums, conferences, workshops and events. Current clients include:• Sponsorship Marketing Council of Canada• Real Property Institute of Canada• International Association of Professional Security ConsultantsPrevious clients include:• Canadian Association of College & University Student Services• International Society of Exposure Science• Scarborough Centre for Healthy Communities• California Child Care Resource & Referral Network

Toronto, Ontario, Canada

CIBC’s newly opened private Conference Centre located in the core of Toronto’s Financial District• Successfully coordinated 580+ small to medium-scale meetings and events across 200,000 sq. ft. of space while collaborating with partners to actively manage budgets and cost saving opportunities to meet the business’ vision• Intake and triage coordination of meeting and event requests through Accruent EMS while maintaining our service level agreements to ensure high touch excellence while managing communications across 9 lines of business servicing 50,000+ employees• Intentionally managing short and long term requirements within the Conference Centre calendar while ensuring adequate resources to support the upcoming pipeline, and current teams’ capacities.• Utilizing Accruent EMS for reporting, logistical coordination and providing quantifiable data to make purpose-led decisions through the use of pivot tables, graphs and charts from 3000+ points of data to accurately and effectively showcase analytical findings• Proactively re-engineering procedures and policies to engage the broader Corporate Events team while identifying areas for improvement to efficiently manage, coordinate and execute meetings and events

Toronto, Ontario, Canada

• Supported Corporate Events team in logistics, planning, and operations.• Assisted in developing SOP and Guiding Principles for the Concierge program.• Aided in planning and executing Conference Centre operations and activations.

Stratford, Ontario, Canada

• Served customers by helping them select products, and provided gifting ideas• Drove sales through engagement of customers, suggestive selling, and sharing of product knowledge• Greeted and received customers in a welcoming and hospitable manner• Cross location communication• Responded to customers' questions both in person and via telephone calls, and email• Completed opening and closing tasks in a swift manner• Finalized product through mug and card printing• Provided personalized product through the operation of an engraving machine

Stratford, Ontario, Canada

• Successfully re-opened, and liquidated a discount retail location• Implemented COVID-19 protocol in alliance with Huron Perth Public Health guidelines• Trained and motivated staff to effectively provide exceptional sales • Performing payroll, end of month reports, and other administrative duties• Maintained excel spreadsheets pertaining to staffing requirements• Analyzed and maintained appropriate store inventory levels to ensure available merchandise for customers

Toronto, Ontario, Canada

• Curated Social Media content with the use of Canva• Scheduled social media content for Facebook and Instagram accounts utilizing Later• Encouraged guest attendance and interaction through social media accounts• Collaborated with sponsors to ensure brand guidelines, vision and value proposition was fulfilled to sponsor's satisfaction• Assisted in editing, condensing, and communicating website content• Identified trends to create contest campaigns and, optimize marketing spend• Ensured cohesive content with event, brand, and values• Compiled 4 days of surveys, reporting and outlining areas of improvement to ensure future success

Toronto, Canada Area

• Warmly interacted with guests while exceeding customer satisfaction in a professional manner • Ensured smooth service while multi-tasking, and increasing revenue through suggesting specials and product knowledge• Accepted and organized reservations, while prioritizing reservations ensuring customer satisfaction• Performed opening and closing duties in a swift effective manner• Addressed guest requests or complaints by assisting, supporting and efficiently resolving in a timely manner

Stratford, Ontario, Canada

• Created and coordinated heritage walking tours in the heart of downtown Stratford • Connected with visitors through the use of storytelling• Recruited and trained staff on tour execution• Actively promoted tours using social media platforms, visitstratford.ca, and word of mouth• Successfully grew tour attendance by 97% through the use of photographs, crafting posts and promoting Stratford built heritage• Displayed strong written and oral communication through company updates, and public education on the tours success• Positively connected with guests while collecting valuable demographic data

Stratford, Ontario

• Applied knowledge of customer and market dynamics and requirements• Presented clear communication and interpersonal skills to assist customer needs• Effectively displayed telephone etiquette when handling customer requests• Actively completed many tasks while being attentive to customers and remaining flexible to the needs of the business• Enthusiastically presented a genuine desire to provide outstanding service• Provided product knowledge for a variety of customers• Energetically contributed to the sales team's successes• Conducted transactions with precision through the use of a POS machine