Senior Marketing Coordinator
Current- Develop and Execute Marketing Strategies: Create and manage comprehensive marketing and communication plans for Redstone's association and event clients, collaborating with internal teams and volunteers to ensure effective cross-channel delivery of events and programs that align with strategic goals.- Marketing Calendar Management: Plan, develop and coordinate marketing calendars to streamline content delivery and campaign execution.- Content Creation: Produce and manage web, social… Show more - Develop and Execute Marketing Strategies: Create and manage comprehensive marketing and communication plans for Redstone's association and event clients, collaborating with internal teams and volunteers to ensure effective cross-channel delivery of events and programs that align with strategic goals.- Marketing Calendar Management: Plan, develop and coordinate marketing calendars to streamline content delivery and campaign execution.- Content Creation: Produce and manage web, social media, and email content, including long-form pieces. Responsibilities encompass copywriting, graphic design, and video production, either by creating content from scratch or coordinating existing materials.- Event Marketing: Lead and execute marketing and communication strategies for Redstone's client events, including conferences, workshops, webinars, award galas, and more. I have supported over 75 events in total.- Event Execution Support: Assist with the on-site, hybrid, and virtual execution of client events, including setup, registration management, running sessions, or attendee support.- On-Site Event Communication: Capture and produce photos and video footage for live social media and post-event use during on-site events.- Performance Reporting: Regularly analyze and report on the effectiveness of communication efforts and campaigns.- Website Management: Execute regular updates and support redevelopment projects for client websites.- Digital Advertising: Strategize, plan, and implement digital ad campaigns, including performance analysis to optimize campaign results.- Public Relations: Write press releases and develop content for magazines and online publications.- Project Management: Lead or support the management of client projects and initiatives, ensuring timely achievement of goals and deadlines.- Committee Coordination: Manage or contribute to committee meetings, including agenda development, minute-taking, discussion leadership, and presenting new initiatives. Show less
