Liane Przybylski Lima Email & Phone Number

São Paulo, Brasil

São Paulo Area, Brazil

• Management of sales and demand of devices (blood glucose monitors) in São Paulo, Triângulo Mineiro, DF and Mato Grosso do Sul leading a team of 8 Sales Rep´s.
• In 2020, I participated in the restructuring process in São Paulo, as well as being responsible for the entire selection process for new Reps (total of 7 people) and for the adaptation of the new manager.
• Before the expansion (2017-2019), the District accounted for 50% of the sales result of FreeStyle Libre do Brasil.
• In 2018, I won the President's Club of CALA award, in the Front-Line Sales Manager category.
• I Participated in the entire pre-marketing strategy and, subsequently, the launch of FreeStyle Libre, since the Sales Forecast, the choice of Scientific Advisory Board, the digital marketing campaigns, as well as all.
• Led the project to expand new sectors, starting in Campo Grande and then Brasília. We started with 18 Reps in 2016, 29 Reps in 2018, reaching 40 in 2020.

São Paulo E Região, Brasil

• Preparation of Strategic Marketing Planning for HCPs
• I was responsible for creating the marketing materials for the demand Sales Rep´s team.
• Led the execution of Abbott events for the key Opinion Leaders in Brazil.
• I was responsable for all the planning and organization of the main national congresses, such as SITEC, ETED, EndoDebate, Brazilian Diabetes Congress, among others.
• I participated in the publication process of the SBD Guidelines on Time in Range (TIR). Because of that, I received an international award (CALA) - Vice President´s Award Excellence.

São Paulo / SP

• Managed the Modern Insulin’s and Victoza sales in Sao Paulo, ABC, Baixada Santista and Brasilia, leading a team of 10 sales representatives.
• Re-organized the team, seeking a more commercial profile. Performed Bricks adjustments and re-planned investments. Increased Modern Insulin’s sales results by approximately 10% in 2011 as a result of these adjustments.
• Participated in the Pre-Marketing and launch of Victoza, reaching a market share of 36% during the first year of the product, and obtaining 1st place amongst the 7 large distributors in Brazil. The Brazilian affiliated.
• Led projects to implement the Siebel system on the iPad, training the main Sales Rep´s from each team and defining the sales skills and criteria for the new Career Plan. Reached excellent results for both projects.
• Pharmaceutical Sales Management, Sales Efectiveness, Market Analysis, Negotiation, Business Strategy, Market Planning

São Paulo Area, Brazil

• Managed the sales of the Primary Care line in Sao Paulo and ABC, leading a team of 9 representatives.
• Re-organized the distribution of some territories geographically, renovating part of the team and re-allocating investments. Was responsible for the district moving from 8th place to 3rd place in the general ranking.
• Created and implemented, with the Trade team, incentive campaigns for the new points of sale in order to contain the substitution of similar products. Obtained 1st place with Predsin and 3rd place with Alivium amongst.
• Pharmaceutical Sales Management, Sales Efectiveness, Market Analysis, Negotiation, Business Strategy, Market Planning

São Paulo Area, Brazil

• Coordinated the High Value Consumer Service, Corporate and Anti-Fraud service areas, leading a team of 9 supervisors and 160 operators.
• Managed and followed the metrics of the area such as: service level, productivity and quality, always striving for customer satisfaction and reduced turnover. The results led to indicator improvements such as Service.
• Led the migration of the Anti-Fraud services from the Risk area to the Customer Service area, consolidating the services into one area and thus obtaining significant optimization of resources in times of low-call.

Uberlândia Area, Brazil

• Provided supervision for the areas, from Telemarketing and X-selling to Corporate and Travel Services.
• Was responsible for the Sales Training (CFS) for the whole customer service area, training more than 300 operators and 20 leaders, resulting in an increased insurance sales by 30% and increased card sales by 10%.
• Conducted the global "Customer Password" project, with the goal of decreasing the cases of customer service fraud. Reduced fraud in the customer services area by 35% as a result of this project.
• Coordinated the outsourcing of card activation to ACS, seeking to service the high amount of calls and also to reduce costs. This migration was completed in 6 months. In 1 year, the operation passed from 1 to 4.

Belo Horizonte Area, Brazil

• Managed the sales of the Primary Care line in Minas Gerais, leading a team of 12 Representatives.
• Obtained market share growth in Antibiotics and Women´s Health of approximately 2%, reaching 1st place in the ranking of team managers for specific products.
• Managed sales of large distributors in the region such as Panarello, Santa Cruz and Profarma, and was responsible for opening new distribution channels as "deliveries" for Unifar, Oncolens, Liguefarma and the Araújo.
• Pharmaceutical Sales Management, Sales Efectiveness, Market Analysis, Negotiation, Business Strategy, Market Planning

São Paulo Area, Brazil

• Support of market information for the Marketing area and calculation of awards for Sales Force.
• Prepared monthly reports of sales forecasts and analyzed and distributed the Brazilian pharmaceutical market report "Overview". As a result, there were improvements in the quality of information and standardization of.
• Participated in the preparation of the company Business Plan by providing analyses of results for profitability, market research, etc.
• Assisted in the launch of new products, including performing qualitative and quantitative surveys, market analysis, and registrations and alterations of new products at the IMS.
• Changed calculation methods for sales team awards, resulting in higher transparency and greater satisfaction between the sales force.

Uberlândia/MG And Brasília/DF, Brazil

Promoted and advertised various medical product lines, such as antibiotics, anti-depressants, insulin and analgesics.

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Economics