Lianne Hanenberg Email & Phone Number

Eindhoven, Nb, Nl

Eindhoven, Noord-Brabant, Nederland

Eindhoven Area, Netherlands

Veghel

Final responsibility for marketing of business unit Petcare and member of the Petcare management team. Leading role in the development of the Petcare strategy and the annual recurring plan proces. Together with my team defining the marketing strategy on brand portfolio and communication for key brands like Whiskas, Pedigree, Sheba, Cesar and Perfect Fit. Coaching my team on excellence in execution and personal development.

Veghel

Responsible for Mars Petcare Cat portfolio existing of Whiskas, Sheba, Perfect Fit, Kitekat, Catisfactions and Catsan. Together with my team responsible for the development and excellence in execution of the annual brand and segment plans.

Veghel

Final responsibility for the turnover and profitability of Mars Confectionary in the Impulse channel. Development of the Impulse strategy including organisational design. Supporting the account managers in the channel/customer plan creation and deployment and personal development. Customer relation management via top to tops and network meetings.

Veghel

Responsible for the vending strategy and organisation as important route to market for Mars Confectionary in the Impulse channel. Line management responsibility for the vending team. Turnover and profit responsibility by managing year contracts with operators, rental income, maintenance and overheads. Account management for national operators. Development of new vending concepts (i.e. alliance vending machine with Coca Cola)

Veghel

Managing two important segments within Mars Confectionary: Bitesize (M&M's and Maltesers) and Chocolate Specialities (Celebrations and Dove). Development of local communication campaigns on M&M's and Celebrations. Business modeling work on the Dove brand. Member of European brand and segment teams defining long term brand strategy. Linemanagement responsibility.

Veghel

* Responsible for bisc&, a new brand in a new segment. Leadmarket role within Europe. Development of route to market for the Impulse channel. Linemanagement respopnsibility.* Responsible for Celebrations, Dove and Bounty brand including Seasonals. Introduction of Bounty Calapuno and relaunch of Dove. Development of Seasonals strategy.

Woerden

Managing the Functional Foods (Vifit, Optimel) and Kids products (Yoki and Teletubbies licence). Product development with local R&D, brand positioning, brand name and packaging artwork development, creation of ATL and BTL activity plan.

Education record

Master Of Science In Management, General Management

Bachelor Of Commerce, (Commerciele Economie)

Secondary School