Lianne George

Lianne George Email and Phone Number

Senior editorial leader, brand narrative strategist @ Navigator Ltd.
Lianne George's Location
Toronto, Ontario, Canada, Canada
About Lianne George

Creative brand leader, content strategist and entrepreneur. Winner of the inaugural National Magazine Awards Grand Prix Editor of the Year. Formerly Director of Lifestyle Content, Rogers Publishing, and editor-in-chief of Chatelaine. Founding editor of The Grid. Skills include narrative strategy, audience development, editorial branding & rebranding, writing & editing, thought-leadership, team management, content marketing & distribution, content partnerships & integrations. Former Deputy Editor, Canadian Business and Senior Editor, Maclean's. Co-author of "The Ego Boom: Why the World Really Does Revolve Around You" with Steve Maich. Writing has appeared in Globe & Mail, New York magazine, Maclean's, Canadian Business, Report on Business magazine & many others.

Lianne George's Current Company Details
Navigator Ltd.

Navigator Ltd.

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Senior editorial leader, brand narrative strategist
Lianne George Work Experience Details
  • Navigator Ltd.
    Principal
    Navigator Ltd. Jun 2024 - Present
    Toronto, On, Ca
  • George&Co.
    Founder
    George&Co. Oct 2018 - Present
    Help brands and organizations build strong connections with targeted audiences through authentic storytelling. Clients include LCBO (Food & Drink), Greater Toronto Airport Authority (GTAA), RedBrick, BalmLabs, Canadian Children's Literacy Foundation.
  • Rethink
    Head Of Brand Narrative
    Rethink Jun 2022 - Jun 2023
    Vancouver, Bc, Ca
    Launched award-winning Brand Narrative division at one of the world’s leading independent creative agencies. Developed an innovative, integrated brand storytelling model encompassing owned, earned, and paid/partner channels. Created strategy-driven PR and content solutions for tier-A clients including Scotiabank, A&W, UPSIDE Foods and Destination Canada.
  • Rethink
    Editorial Lead, Rethink
    Rethink Dec 2021 - Jul 2022
    Vancouver, Bc, Ca
  • The Brookfield Institute For Innovation + Entrepreneurship
    Director Of Strategic Communications
    The Brookfield Institute For Innovation + Entrepreneurship Aug 2020 - Dec 2021
    Toronto, On, Ca
    Led a team of content and communications specialists to refine and elevate the profile and promote the cutting-edge work of a national economic policy research institute focused on innovation and entrepreneurship in Canada.
  • Balmlabs
    Chief Brand Officer
    Balmlabs Jan 2019 - Jun 2020
    Developed brand concept, identity, positioning, and integrated marketing strategy for a new line of direct-to-consumer CBD-infused women’s skincare. Featured in Vogue, Refinery29, WWD, The Today Show, Harper's Bazaar, and more. Available at select Bluemercury locations across the US.
  • Rogers Communications
    Editor In Chief, Chatelaine + Director Of Lifestyle Content, Rogers Publishing + Digital Content
    Rogers Communications Aug 2014 - Jul 2018
    Toronto, Ontario, Ca
    Oversaw production and distribution of digital lifestyle content across Rogers media channels. Charged with modernizing and reimagining Chatelaine, an iconic Canadian brand, increasing the diversity of voices, topics and perspectives featured, and transforming the business from a print-first to a digital-first model, including a radical transformation of workflows, processes, user experiences. Managed an integrated team of 35 content and audience insights specialists in Toronto and Montreal.
  • The Grid To
    Editor
    The Grid To Sep 2010 - Jul 2014
    Hired with mandate to reinvent Eye Weekly, a 25-year-old city weekly, for a new, modern audience of Toronto downtown-dwellers in their 20s and 30s. Launched The Grid, judged “ahead of its time” by the SND World’s Best Designed Newspaper jury.
  • Rogers Communications
    Deputy Editor, Canadian Business
    Rogers Communications Aug 2009 - Sep 2010
    Toronto, Ontario, Ca
  • Rogers Communications
    Senior Editor, Maclean’S
    Rogers Communications Mar 2004 - Aug 2009
    Toronto, Ontario, Ca
  • Elle Canada, Transcontinental
    Senior Editor
    Elle Canada, Transcontinental Sep 2003 - Mar 2004
    Toronto, Ontario, Ca
  • National Post, Inc.
    Arts And Life Reporter
    National Post, Inc. Apr 2002 - Sep 2003
    Toronto, Ontario, Ca
  • Saturday Night Magazine
    Assistant Editor
    Saturday Night Magazine Oct 2000 - Sep 2001
  • Shift Magazine
    Intern/Assistant Editor
    Shift Magazine May 2000 - Oct 2000

Lianne George Education Details

  • Western University
    Western University
    Journalism
  • Mcmaster University
    Mcmaster University
    English Literature

Frequently Asked Questions about Lianne George

What company does Lianne George work for?

Lianne George works for Navigator Ltd.

What is Lianne George's role at the current company?

Lianne George's current role is Senior editorial leader, brand narrative strategist.

What schools did Lianne George attend?

Lianne George attended Western University, Mcmaster University.

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