Creating the visual impact of Valley Beth Shalom (VBS) through print and digital marketing and communication materials and publications. Supporting the mission and values of VBS through the conception and delivery of compelling designs. Working closely with the organization’s leadership including the Executive Director, Heads of Schools (ECC, ITFC, OSLA, ECLC), internal departments (Programming, Advancement, Membership, Marketing and Communications, Chesed, Youth Engagement) and Affiliate Groups (Sisterhood, Hazak, etc.) to elevate the identity of VBS with a bold and sophisticated aesthetic sensitive to trends in culture. Determines the organization’s visual needs in line with branding standards and identity. Makes high-level creative decisions while overseeing the conception, production and completion of assets, assuming the roles of art director, lead designer and copywriter. An exceptional designer and strategic thinker with proven demonstrable skills. Intuitive, inspired and makes an impact utilizing creative skills with a team-centered focus. Builds a strong, creative and consistent brand across all channels. Creates a compelling and relevant identity in the cultural landscape. Ensures all creative deliverables have a consistent voice across all channels. Manages and maintains synagogue website with custom graphics. Authors and publishes community-wide email campaigns. Produces all digital and printed material such including: flyers • graphics • advertisements • website design • logos and branding • signage • posters • banners • booklets • newsletters • mailers • invitations • business cards • note cards • letterheads • forms • maps • presentations • service guides • programs • calendars • promotional items (swag) • annual publications • brochures • eblasts • social media content • awards and certificates • wayfinding • TV displays • video graphics • YouTube thumbnail covers • OTT • wall art and any other surface that needs visual/aesthetic development

A boutique creative design house. B2B, B2C and personal clientele endeavors. Conceptualize, develop and produce custom print and web collateral including branding and identity, web graphics, signage/exhibits/displays, promotional products, direct mail, catalogs, menus, flyers, invitations and so much more.

The J Media Global (JMG) is the leading service provider for internet marketing within the niche online Jewish community. JMG serves both English and Hebrew speaking audiences and runs its own ad network developed specifically to serve leading online Jewish publications.• Author JMG Media Kit• Produce and publish Rich Media Flash banners ads• Plan and produce advertising campaigns• Create and schedule HTML eMail blasts• Develop, produce, and manage landing pages and mini-sites• Manage support staff and Junior Marketing Assistants• Interface with clientele and manage client expectations• Report and analyze statistical results of online marketing campaigns

Maintained website, created custom web graphics, HTML eblasts, social media content, etc. Worked hand in hand with the creative, content, marketing and sales departments to conceptualize, design and execute all visual marketing materials and promotional concepts. Items included quarterly catalogs, email marketing, tags and packaging concepts, web content, animated banners, sales and trade show collateral, promotional content, seasonal campaign concepts, and more.

Production artist and graphic designer for Erica Anenberg, one of today’s most creative jewelry designers with an aesthetic that is dangerously sexy, yet classically innocent. Her work has garnered the acclaim of fashion and pop culture media, such as Marie Claire, People Magazine, US Weekly, the Los Angeles Times, and Entrepreneur Magazine’s list of Rising Stars. Work included line sheets, catalogs, web graphics and photo editing.

Produce monthly update flyers, email marketing updates, postcards, posters, and special event collateral

Edit Flash video, audio, and animated files. Coordinate multiple translated voice tracks with visual tempo.

Layout and design Dining and Take-Out Menu. Create custom graphics for menu design.

· Update visual identity for 15-year-old architectural firm through redesigned templates, brochures, print ads, proposal packages, campaign materials, CD labels, forms, etc.· Author and edit copy for official contracts, project descriptions, and project proposals.· Act as corporate ambassador and liaison to partners, contractors, vendors, and clientele.· Track office expenses; Purchase supply inventory; Verify invoices; Manage accounts payable.· Coordinate special events; Schedule corporate and executive calendars; Upkeep databases.

· Optimize yearly marketing budget of national real estate firm's top-selling agent.· Resolve profit and loss statements, configuring cost reduction by over 20%.· Develop new advertisements within existing visual standards across multiple outlets.· Horizontally produce material for direct mail, physical distribution, and on-line promotion.· Photograph, edit, optimize, and update property images into national on-line database.· Conduct target market and customer research to maximize agent listings.· Manage client relationships from initial contact through completion.

· Design and produce large-scale window displays, print ads, brochures, flyers, signage, mailers, coupons, banners and newsletters across all campus bookstore departments.· Manage accounts, orders, purchases and distribution of marketing materials from vendors.· Balance multiple high-priority tasks and high-volume workload within strict deadlines.· Anticipate, identify and organize priorities to successfully manage clients' expectations.· Maintain strong working relationships with clients; Generate new clients for ad sales.· Assess client orders, delegate tasks, and direct staff of four junior marketing assistants.· Author 56-page Employee Manual. Standardize formal policies for junior staff; Train new-hires.· Spearhead special projects, promotions and events. Archive project history.