Libby Cohen is a Copywriter at Zillow. Colleagues describe her as "It was a pleasure working with Libby when we were colleagues at Twitter. As a copywriter, Libby brought top-notch skills in brand voice and SEO copywriting to our studio team. I had the opportunity to collaborate with Libby on SEO initiatives, where she consistently delivered high-quality metadata and webpage copy. Her work was fast and efficient - she wrote hundreds of SEO tags in a short timeframe for a major project I led, requiring little oversight or revisions. Beyond her… Show more" and "Libby is, in a word, EXCELLENT ... in every way. I first met Libby at Twitter and was immediately impressed with her outstanding attitude, capacity (and thirst) for learning, and responsiveness (and desire for) feedback. For these reasons, in addition to the fact she's a talented and highly capable writer, I brought her onboard at data.ai. Once again, Libby ramped up in a flash and (what felt like) overnight had everyone raving about her work, expertise, positivity and… Show more"
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Copywriter, Brand StoryZillow Jan 2024 - Present -
CopywriterZillow Aug 2023 - Jan 2024 -
Content WriterData.Ai Feb 2023 - Jun 2023- Transformed data-heavy and AI content into relevant, digestible messaging for B2B.- Led creative for OOH campaigns and in-person events.- Wrote and edited blog posts, customer stories, and creative and captions for daily organic and paid social posts.- Assisted in formulating brand voice and tone, focusing on AI.- Led product launch communication via email, socials, and OOH.- Prepared partners with engaging and intentional questions for client-facing events. -
CopywriterTwitter Jun 2021 - Nov 2022New York, United States- Ideated, developed, and produced copy for Twitter #Studio marketing campaigns.- Served as an arbiter of voice and tone of Twitter’s brand.- Pitched and wrote blog posts for Twitter health and safety, engineering, marketing, and more.- Sourced relevant Tweets to bring marketing campaigns to life.- Connected and marketed to both B2B and B2C audiences.- Researched competitive creative, as well as the cultural moments on social media. -
Seo Politech ReporterThe Daily Dot Dec 2019 - Jun 2021- Produced complex stories on the intersection of policy and tech from start to finish, fine tuning WordPress SEOtactics.- Analyzed search engine optimization (SEO) and keyword trends on SEMrush, SEO database, and Google Trends.- Connected and unpacked timely tech topics to average consumers. - Researched story ideas and formulated potential pitches into well-rounded briefs.- Efficiently reported live coverage of presidential debates under deadline. -
InternThe Daily Dot Aug 2019 - Dec 2019Austin, Texas AreaInterning for the Daily Dot has been a goal of mine for some time! This semester, I am writing content for the Dot as an intern. Stayed tuned for anything internet (yes, memes) related! -
InternKut Public Media Aug 2019 - Jun 2021Austin, Texas AreaI am so excited to be given the opportunity to contribute to the Texas Standard as a fall intern. At the Standard, I will be publishing content, collecting interviews, and crafting my own feature pieces. -
Intern1010 Wins May 2019 - Aug 2019New York CityInterning at the most listened to news radio station in the nation jump started my interest in broadcast journalism. As an intern, I collected audio, published content, conducted interviews, crafted social media posts, and contributed to a podcast. The podcast is in its finishing stages, and I am so excited to share it.
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General Assignment ReporterThe Daily Texan Aug 2018 - May 2019Austin, Texas AreaGA reporter for News, Student Engagement and Life & Arts sections of the University of Texas student-run newspaper. -
Atx General ReporterOrange Magazine Jan 2018 - Apr 2018Austin, Texas AreaGeneral reporter for student-run magazine with a focus on Austin and student life.
Libby Cohen Education Details
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Journalism -
West Morris Mendham High School
Frequently Asked Questions about Libby Cohen
What company does Libby Cohen work for?
Libby Cohen works for Zillow
What is Libby Cohen's role at the current company?
Libby Cohen's current role is Copywriter.
What schools did Libby Cohen attend?
Libby Cohen attended The University Of Texas At Austin, West Morris Mendham High School.
Who are Libby Cohen's colleagues?
Libby Cohen's colleagues are Salazar Astrid, Kyle Siegwarth, Jan Garcia, Gregory Davis, Fantasia Martin, Michelle Nadeau, Yen Hoang.
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Libby Cohen
Speech And Language Pathology Graduate Student Clinician At Rush UniversityMinneapolis, Mn
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