Libby Howard Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

- Strong interpersonal skills in greeting customers and introducing them to the brand’s latest collections, providing an exceptional brand experience in store.

- During this internship I gained hands-on experience within all areas of social media strategy; content creation and image sourcing to create visually engaging Instagram feeds, planning and publishing using scheduling tools and composing social media analytics reports.- Pinpointing industry trends to identify pitching opportunities for clients.- Contributed to targeted press approaches.- Executing influencer outreach for organic gifting and brand event invitations.- Developed skills in brand storytelling through assisting with press releases and writing blog posts for the agency’s website.

Working alongside Account Managers as an Account Assistant, mainly for the brand WEEKDAY, I developed technical abilities across all areas of PR;- Tracking and capturing all editorial clippings, online features and influencer engagement for the WEEKDAY account.- Conducting influencer research for gifting suggestions that were in line with the brand’s values and visual identity.- Identifying seasonal brand trends and copywriting to create Trend Mailers, which were pitched to press to promote new products.

During this live brief with Lazy Oaf, my responsibilities as Marketing Manager included;- Directing and executing the group’s proposed content marketing strategy to promote the launch of two Lazy Oaf collections.- Curating a Broadcast Plan to schedule creative content across the brand’s digital platforms to activate audiences along the customer journey.- Assisting with pre-shoot production including model call sheets, pre-shoot decks and logistics planning to ensure the smooth running of content shoot days. - Creating and leading the pitch for our proposal deck and final presentation to Lazy Oaf’s Creative Co-ordinator.

Bristol, England, United Kingdom

For this live brief with Bristol based clothing company Goose and Gander I took the role of Marketing Manger and directed our proposed communication strategy for the brand, ensuring it aligned with the brand’s values and was appropriate for their target market.- Responsible for leading and creating the decks to present to the brand team- Outlining strategic objectives to lead the overall campaign strategy- Devised an integrated communication strategy with a content calendar, scheduling content across different platforms - Creative content including Campaign, E-commerce and Look-book imagery

- Accomplished sales targets by utilising in-depth knowledge of the brand’s latest collections to cross-sell products.- Ensured a high standard of attention to detail, in particular when creating attractive product displays in line with brand vm/window guidelines.

La Plagne, France