https://idi.provost.northeastern.edu/

●Collaborates with five marketing managers in coordinating all marketing activities for 20+ titles and digital courseware●Conducts market research to identify top targets for sales teams and prepares reports on course status and marketing engagements●Analyzes courseware data to inform marketing tactics and enhance relationships with current customers●Designs and builds emails using Marketo, Jeto, and Canva to advertise educational tools, events, and resources to 200,000+ customers●Manages internal review processes for email campaigns to ensure copy and design edits are approved by marketing and editorial teams●Optimizes opportunities for product sales by answering customer inquiries and analyzing and reviewing 5000+ leads on Salesforce●Administers payments and monitors event and survey participation among instructors to identify high interest opportunities●Creates sales tools such as presentations, flyers, videos, course tours, social media posts, and individualized Google sites and dossiers●Supervises the hiring and training of interns and entry level employees by delegating projects and organizing networking opportunities●Represents Macmillan at annual internal and external conferences to present product features and updates to sales reps and instructors●Created a new slogan for BFW Publishers to revamp company branding for both national and international markets

●Collaborated with marketing manager in coordinating all marketing activities for nine front list programs ●Created a new slogan for the company to modernize branding and appeal to the current audience●Designed and built emails using Canva and Marketo to advertise products and education tools to 250,000+ customers●Managed internal review processes for email campaigns to ensure grammatical and design edits were made for approval by marketing, digital marketing, and editorial teams●Copyedited customer communications, sales tools (including an extensive sales manual and sample chapter), internal and external presentations, marketing communications●Optimized opportunities for product sales by answering customer inquiries and analyzed and reviewed 2000+ leads through Salesforce●Created and modified sales tools such as presentations, flyers, and individualized Google sites for reps to build the company brand ●Increased product promotion by drafting 500 posts to publicize STEM products and researched social media spaces on Twitter and Facebook

●Tracked and obtained fine art images in online archives and gallery sites to catalogue images in a database to improve usability for teachers (K-12 and adult instruction)●Trained in Visual Thinking Strategies curriculum and observed this curriculum in action at a local elementary school to learn how VTS infuses the arts in every classroom and closes the achievement gap through inclusive art education●Observed VTS curriculum use at local elementary schools.

●Scheduled classes, filed office records, organized business materials, and communicated with prospective clients to streamline daily routine, systemize instructing, and improve client relations●Edited and contributed content from my own College Board application to the CommonApp Handbook (2020)●Managed social media accounts to increase site traffic and revamped website using WordPress to make it more user-friendly●Tutored weekly to prepare a student for the September 2021 ACT