Libby Williams Email & Phone Number

Melbourne, Vic, Au

Hobart, Tasmania, Au

Reporting to the Chief Commercial and Risk Officer, responsible for leading the Marketing and Innovation functions.

Hobart, Tasmania, Au

Reporting to the Chief Commercial Officer, responsible for leading the Tassal Marketing Function across all brands, products, markets, channels and customers. Leading a fantastic team of 6 brand marketers and part of the senior leadership team, marketing strategy and activation lead for Tassal Group.- 2030 Strategic Marketing Plan development- Portfolio Strategy development- Team capability development- Agency Village set up across paid, owned, earned comms plus brand health, product development and MROI insights partners

Hobart, Tasmania, Au

Reporting to the Head of Sales & Marketing, responsible for leading Tassal Salmon and Tropic Co prawn brands and new species business development. Leading a team of 5 and part of the senior leadership team, Includes end to end Marketing strategy and execution with my team including :- Tassal Salmon Brand & Portfolio Strategy- Tropic Co Brand & Portfolio Strategy- Private Label and Retail Brand Strategy- Communications Strategy & Execution including ATL, PR, Influencers plus ownership and management of all digital platforms (website, socials) working with Havas & Communicado agencies- Brand Health Tracking and MROI with Kantar- Shopper Activation Strategy & Execution- Trade Marketing Support for Account & Field Team- Innovation consumer & customer informed Strategy & NPD Project Management- Cross channel role across Retail, Wholesale, Export and End users.

Hobart, Tasmania, Au

Reporting to the Head of Sales & Marketing, Responsible for end to end Marketing with my team including :- Tassal Salmon Brand & Portfolio Strategy- Communications Strategy & Execution including ATL, PR, Influencers plus ownership and management of all digital platforms (website, socials)- Shopper Activation Strategy & Execution- Trade Marketing Support for Account & Field Team- Innovation Plans & NPD Project ManagementCross channel role across Retail, Wholesale, Export and End users.Achievements include developing an Omni channel new Brand Campaign in 3 months during COVID with touchpoints across the Marketing funnel including 2 TVCs, Retail and Large format OOH, Sponsorships and a series of Social media static and video creative for targeted paid digital comms. Delivered positive ROI as measured by Marketing Mix Modelling and Brand health and equity gains.Launched an end user Loyalty and Promotion app for the wholesale market.Plus re-development of Retail Portfolio strategy and all channel marketing plans including Activations and NPD as part of Consumer and Shopper insights based FY21 marketing plans.Plus development of 2 year NPD pipeline via insights, co-creation, concept testing and customer engagement to launch 5 new products over 2 years.

St. Kilda, Victoria, Au

Delivered a new category market assessment and brand recommendation including internal business case, product offer, pricing, channels, communications support including PR, shopper and digital activations plus sell in to the Trade.

Minneapolis, Minnesota, Us

Reporting to ANZ Category & Strategic Revenue Business Manager within the Retail sales function, responsible for leading, developing & executing Category Vision, Growth Strategies and executable Category, Shopper & Brand plans for GM and Customers. Responsible for brand portfolio strategy, customer engagement, range review post analysis, and key member of the Business Unit leadership team. Sales lead on 3 business planning. Key connector of Sales & Marketing.

Minneapolis, Minnesota, Us

Reporting to Senior Business Manager, responsible for account mgt of Independents Customers – Metcash & key independent retailers including IGA. Specifically leading, developing & executing strategic business plans. Manage all GM portfolios – Mexican (Old El Paso), Baking (Betty Crocker), Snacks (Nature Valley), Ice Cream (Haagen Daz) and Fresh Meals (Latina) $30M. 2 direct reports.

Minneapolis, Minnesota, Us

MARKETING MANAGER : BUSINESS PROCESS [MAY 2013 - JULY 2015]Reporting to ANZ Marketing Director, responsible for ownership of the Class A Peak Process for GM and NPD process (Stage Gate) championed by Marketing, Additional responsibilities included mgt of internal Food Chef team of 3, plus Cost Saving Initiative area managing 1 report. Key influencing role to manage process and change management and influence peers and leaders around business opportunities.MARKETING MANAGER: NEW BUSINESS CHILLED MEALS [JAN 2011 – JULY 2012]Reporting to the New Business Director, Marketing strategic leadership role, post acquisition of Paster Master Chilled Meals Business. Net Sales $33M, Margin $6.2M, EBIT $5.5M, A&CP $800k. Scope of role included Portfolio management for Pasta Master, Latina & Private Label, NPD project management & resource prioritisation, collaborating with R&D and Supply Chain. Key role in facilitating cross functional integration of new meals acquisition with Latina Fresh Pasta business.MARKETING/SENIOR BRAND MANAGER: OLD EL PASO [SEPT 2008 – JAN 2010]Reporting to ANZ Marketing Director, responsible for largest GM portfolio $95M, GM 43.9%, EBIT $22M, $7M A&CP| 2 direct reports, 1 indirect. Leader of 3 year Business, Marketing & Innovation plans, Creative, Media & Packaging agency management plus lead of major launch plans – insights, packaging, communications, customer launch. Also a key member of the Senior marketing team driving culture and performance of marketing team.

Manchester, Gb

Reporting to the Marketing Director, responsible for the Dish Cleaning portfolio, Net Sales, EBIT, Margin, $75M business, $4M A&CP. Lead cross functional business team with 2 direct reports.

Melbourne, Victoria, Au

Reporting to both GM Marketing & GM International, responsible for leading the development & implementation of 3 years business vision & strategy, marketing category & brand strategies & plans for market entry into selected international markets. Packaged fruit category size : UK $390M, Germany $484M, Canada $330M, Spain $130M. Int’l Net Sales target +75% to $80M (2008) & $200M in 2010. $1M A&CP, 1 Direct report.

Melbourne, Victoria, Au

Reporting to the Marketing Director, responsible for 3 year strategy and execution of Fruit Category Brands - Goulburn Valley, SPC, Ardmona & Private Label, $200M business | $7M+ A&CP | 3 direct reports. Key agency partners: Badjar Ogilvy, Universal McCann, Colmar Brunton, Perks

Greater Chicago Area, Il, Us

BRAND MANAGER RITZ CRACKERS• Delivered 2% market share growth & 5% household penetration growth (to 26%) in one year – $20M Brand• Delivered $5M Net Revenue growth in one year – over delivered. A&CP Budget $4M• Led & developed Asia Pacific comms (TVC, Print) for Mini Ritz NPD, driving brand awareness• Led & delivered NPD launch – Ritz Sticks 6 mths ahead of schedule, over delivered volume & valueBRAND MANAGER MAXWELL HOUSE SPECIALITY• Developed & led launch of Maxwell House Cappuccino. Marketing budget $2M. • Managed a cross functional team of ten people to deliver launch in 6 months, ahead of schedule• Developed Communications program inc TVC, Outdoor, Print, Sampling• Developed 3 year Business and NPD plan for Maxwell House CappuccinoBRAND MANAGER KRAFT FOODSERVICE (B2B)• Winner of 1 of 6 annual awards in 2003 for “Consistently exceeding key performance measures”• Developed of first ever Kraft Advertising Campaign for Foodservice – Print, Web, DM. Budget <$1M• Re-launched Kraft range leading team of 10 - new branding, packs, promotion, POS & sales tools

Clayton, Vic, Au

BRAND MANAGER TRADE MARKET – B2B MARKETING TO ARCHITECTS, BUILDERS, PAINTERS • Re-launch of Dulux Professional brand: product, packaging, POS, sales tools, 100 skus• Development, launch and management of Dulux Estimate a handheld computer quoting system• Launch Archiects range of NPD, including sales tools, DM campaign, web, PR increasing sales by 50%ASSISTANT BRAND MANAGER / GRADUATE DULUX AND BERGER BRANDS, STAGE AND GATE LEADERSHIP• Secondment to NZ, managed Brand re-launch & major consumer promotion • National Roadshow; 13 Presentations to 1500 Trade/Retail customers in 2 weeks, • New packaging, merchandise & POS, copy, media, PR. Adaptation of Aust package. $2M budget• Led development of new licensed product offer working with Mattel• Managed research, NPD, pack design, customer materials, Media & PR for new Sub brand• Managed planning & execution of national roadshow events with events agency for key customers

Digital Marketing Strategy

Negotiation

Bbus, Marketing, International Business

Education record