Libby Hurley Email & Phone Number

Houston, TX, US

Houston, Texas, United States

• Management of two airport concessions programs generating over $50 million in revenue annually across 126 concessions at Bush Intercontinental (IAH) and William P. Hobby (HOU) airports. These programs earned Bush.
• Responsible for planning, budgeting, and reporting F&B, retail, duty free, advertising and passenger services at IAH and HOU.
• Develop comprehensive strategies keep Houston Airports at the forefront of concessions, strengthening its position as a world-class travel destination and enhancing passenger experiences through innovation.
• Establish key business relationships with airport stakeholders and concessions partners to reinforce operational excellence and optimal passenger experience.

IAH - George Bush Intercontinental Airport

• Managed United Airlines' concessions program at George Bush Intercontinental Airport, overseeing 100+ units generating $210M in gross sales and $40M in revenue annually.
• Led the development of new Terminal C North in 2017, opening 9 F&B and 13 retail locations.
• Developed strategic marketing plan and advertising campaign to promote "Shops at B|C|E" through OTG iPads, driving supplement revenue.

Tanger Outlets - Houston/Galveston

As General Manager, my job is to operate a clean, well-maintained and safe outlet center which provides customers a positive shopping experience. I work with corporate marketing to develop and implement an annual marketing plan and budget for the center based on market and center analysis. In addition, I monitor and maintain the marketing budget and CAM.

• As Marketing Director, my job was to enhance the positioning, maximize the traffic and sales potential for the The Marketplace Mall, promote awareness of the mall, and enhance the mall’s image while maintaining.
• Develop the annual strategic marketing plan and budget for the mall.
• Implement the Marketing Plan, monitor results on an ongoing basis and adjust annual plan as necessary.
• Design the graphics and content of all print ads, signage and collaterals.
• Monitor and administrate budget throughout the year.
• Plan and implement media buys and advertising production needs for The Marketplace Mall.

Managed all communications functions, overseeing budget and responsibility for all aspects of messaging. Directed brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and some marketing. Selected Accomplishments:Developed and launched integrated, cause marketing campaign with 13 WHAM-TV. This.

Coordinated all special event functions for The Salvation Army and was responsible for handling all public relations and media inquiries.Implemented the largest Red Kettle Campaign for the Rochester area in the history of the organization.Successfully executed several large-scale events at multiple locations simultaneously. Helped launch new brand message.

Assistant directed the weekend newscasts, as well as edited video footage for the shows. Directed news and weather station IDs, news briefs, and broadcast promotions. Gained experience with many communication tools and developed a broad understanding of inner workings of a news outlet.

Ba, Communications/Journalism

Activities and Societies: Public Relations Advertising News writing/Journalism Media Relations and Media Ethics Government/International.

A.A.S., Visual Studies - Television And Video Production

Dean's List Teaching Assistant - Video Production JAGR Productions