Libby Gluck Email & Phone Number

- Responsible for strategy and execution of 40+ organic marketing channels for leading global luxury bridal design house, wholesaler, and retail brand, True Society - Lead content strategy and brand positioning partnering with Creative team to execute compelling channel-specific content- Identify whitespace opportunities utilizing data analysis, competitor and consumer research, and best practices to drive customer acquisition and growth- Spearhead integrated marketing campaigns… Show more - Responsible for strategy and execution of 40+ organic marketing channels for leading global luxury bridal design house, wholesaler, and retail brand, True Society - Lead content strategy and brand positioning partnering with Creative team to execute compelling channel-specific content- Identify whitespace opportunities utilizing data analysis, competitor and consumer research, and best practices to drive customer acquisition and growth- Spearhead integrated marketing campaigns introducing cross-functional efficiencies and process improvement to drive growth- Collaborate with Digital Marketing on paid social strategy, and partner to identify SEO and organic search opportunities- Cross-functional business lead to Creative, Communications, Digital, Partnerships, Customer Service, and Retail teams- Manage and mentor a team of 4, and part of Marketing leadership team Show less

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New York, Ny

Libby Gluck Consulting helps companies develop and execute strategies that deliver brand awareness, loyalty, and community impact through innovative marketing, strategic partnerships, and virtual or in-person events. Specialties include brand strategy, community building and engagement, business development, strategic communications, corporate philanthropy strategy, and cause marketing. Previous clients include start-ups, fashion, luxury, media, non-profit, and wellness… Show more Libby Gluck Consulting helps companies develop and execute strategies that deliver brand awareness, loyalty, and community impact through innovative marketing, strategic partnerships, and virtual or in-person events. Specialties include brand strategy, community building and engagement, business development, strategic communications, corporate philanthropy strategy, and cause marketing. Previous clients include start-ups, fashion, luxury, media, non-profit, and wellness companies. Show less

- Led brand and performance marketing for heritage luxury handbag brand's e-commerce, retail, and wholesale business- Responsible for brand strategy and execution, paid and earned channel growth, social media, PR, influencer, corporate communications, strategic partneships, and social impact- Overhauled influencer strategy reducing overall spend while driving QoQ growth- Introduced cross-functional processes that improved collaboration and business results including weekly… Show more - Led brand and performance marketing for heritage luxury handbag brand's e-commerce, retail, and wholesale business- Responsible for brand strategy and execution, paid and earned channel growth, social media, PR, influencer, corporate communications, strategic partneships, and social impact- Overhauled influencer strategy reducing overall spend while driving QoQ growth- Introduced cross-functional processes that improved collaboration and business results including weekly leadership meetings, GTM plans, refreshed brand guidelines, and seasonal asset strategy- Managed estimated $3MM+ annual budget, team of 4, freelancers, and 3 agencies- Cross-functional business partner to Creative, Desig, Merchandising, Sales, E-Commerce, Planning, Retail, and HR; Leadership Team member and cross-functional project leader reporting directly to the CEO Show less

Kansas City, Missouri, United States

- Led brand and performance marketing, e-commerce, and creative operations for one of Inc. 500's Fastest Growing Brands in the Midwest - Developed and executed 360 content strategy across paid and earned channels - Oversaw creative direction and strategy across all omnichannel campaigns- Established brand guidelines, customer insights, focus groups, introduced cross-functional marketing calendar, and updated branding, website, and packaging to align with brand positioning -… Show more - Led brand and performance marketing, e-commerce, and creative operations for one of Inc. 500's Fastest Growing Brands in the Midwest - Developed and executed 360 content strategy across paid and earned channels - Oversaw creative direction and strategy across all omnichannel campaigns- Established brand guidelines, customer insights, focus groups, introduced cross-functional marketing calendar, and updated branding, website, and packaging to align with brand positioning - Secured and managed outside agencies that drive organic and paid traffic channels - Led PR and Partnerships strategy and execution, overseeing collaborations from inception to launch- Managed Retail & Events Marketing ensuring e-commerce campaigns align with retail business goals- Cross-functional lead for Community Management, overseeing two Facebook groups with 10k+ followers - Managed a team of 5 + freelancers, sit on the leadership team, and report directly to CEO Show less

New York, New York, United States

New York, Ny

- Joined Stella & Dot as one of their first New York employees and helped company grow to $300M+ in sales, expand globally, and launch two additional brands- Developed and implemented communications strategies for Stella & Dot Family of Brands such as product launches, celebrity/designer collaborations, influencers, business/tech milestones, executive thought leadership, corporate social responsibility, and crisis response- Established and led global charitable giving strategy… Show more - Joined Stella & Dot as one of their first New York employees and helped company grow to $300M+ in sales, expand globally, and launch two additional brands- Developed and implemented communications strategies for Stella & Dot Family of Brands such as product launches, celebrity/designer collaborations, influencers, business/tech milestones, executive thought leadership, corporate social responsibility, and crisis response- Established and led global charitable giving strategy including disaster relief response, military outreach programs, health awareness campaigns, and product donation programs, resulting in over $9M in product and monetary donations to date- Managed Stella & Dot Family of Brands partnerships including securing partners, creative ideation, brand integration, experiential activations, influencer strategy, community engagement, contract negotiation, cross-functional management, and budgets- Community engagement lead partnering with marketing and regional sales teams to create and execute grassroots marketing and brand loyalty campaigns contributing to 250% sales field growth over 3 years - Cross-functional lead to creative, marketing, and community teams driving content strategy, campaign development, and execution- Ideated and produced press/influencer events, grassroots activations, experiential events, fundraisers/charity trips, and sales conferences- Leveraged influencer relationships to drive awareness and sales through personal appearances, earned media, and social media campaigns, contributing to a 450% increase in audience since 2011- Led customer acquisition campaigns resulting in an average 10% increase in followers/subscribers per campaign- Managed a team of up to three direct reports and oversaw department budget Show less

New York, Ny

New York, New York

- Oversaw corporate communications and executive speaking engagements for two founders- Managed digital marketing campaigns including drafting and executing weekly/monthly email campaigns and client pitch books- Planned and produced global events ranging from intimate dinners to investor roadshows

New York, New York

- Managed the production of hundreds of national advertising campaigns at a rapidly growing start-up- Established vendor relationships and production infrastructure- Cross-functional partner to creative, operations, and sales teams contributing to double-digit growth from 2004-2006