Libby Rector Snipe Email & Phone Number

Arlington, VA

Washington D.C. Metro Area

Washington D.C. Metro Area

Alexandria, VA

-Oversaw internal and external communications efforts of the national Operation Lifesaver organization to promote safety at railroad crossings -Strategically marketed Operation Lifesaver public awareness products and educational materials to wide range of audiences-Coordinated communications with 46 state Operation Lifesaver offices and national.

• Developed key messages for ad campaigns, education outreach materials, and executive communications.
• Oversaw design and production of assets for web, mobile, social, email, print, and broadcast, ensuring brand integrity.
• Directed multiple advertising agencies, digital and design firms, and freelance designers, plus team of five in-house designers and writers in the execution of various strategic campaigns.
• Led rebranding efforts to increase brand consistency, establish message hierarchy, and streamline team workflow.
• Art directed photo shoots for press coverage, annual reports, website, and print collateral.

• Managed workflow of 250+ annual projects within in-house creative team.
• Supervised and art directed work by copywriter/graphic artist, as well as writing and graphic design interns.
• Designed annual reports, sales and membership collateral, special event invitations, and various publications to increase exposure of Wolf Trap’s programs and mission.

• Designed advertisements, flyers, playbills, and other marketing collateral.
• Wrote and edited copy for brochures, annual reports, playbills, and website.
• Wrote, designed, coded, and sent html and text versions of weekly e-mail blasts.

• Wrote press releases, artist biographies, marketing copy, and radio spots.
• Managed PR efforts in absence of PR director to increase exposure of Wolf Trap programs in non-paid outlets.
• Coordinated publicity materials for 200+ performances per year for use in ads, TV spots, and playbills.