Libby Wilkins Email & Phone Number

Madison, Wisconsin, United States

• Coordinate and develop the design of online (Google Analytics, Google Ads, Facebook Ads) and offline strategies for the University's internal clients.• Lead the metrics of the online and offline actions of the campaigns related to each Unit.• Coordinate and analyze the performance of marketing campaigns with constant communication with advertising agencies.• Manage, coordinate and supervise the events that take place at the University for both internal and external audiences.• Lead the annual budget for the advertising and communication campaigns of each Unit.• Lead and prepare the contents of digital campaigns.• Management of programs: SAP and CRM.• Lead the negotiation and choice of suppliers.

San Francisco, California, United States

• Funnel marketing strategies.• Marketing Strategist of Trade.• Preparation of KPIs for the commercial management area.• Product and brand management.• Marketing mentoring for entrepreneurs• Design of communication plans for different clients.• Maintain the customer database updated• Lead traditional and digital marketing plans.• Content development and evaluation of kpi's of social networks.• Pricing and promotion strategies in all branches.• Development of the planning of marketing management indicators.• Endomarketing campaigns.

Bachelor'S Degree, Analysis And Functional Analysis

High School Diploma