Libby Wybrow Email & Phone Number

United Kingdom

Freelance consulting with incredible brands including Pip & Nut and Bear. I'm also part of the Twinings Expert Consultant Programme.

Richmond Upon Thames, United Kingdom

*Lead the development of their Innovation Process from concept to Launch.*Relaunched Graze's Fruit & Nut retail offering, including consumer research, strategic repositioning, recipe development and pack design. *Created and researched new innovation for the nuts retail category offering.*Lead the refinement of the in-house insight approach.

Henley-On-Thames, Oxfordshire, United Kingdom

Senior marketing role, leading the product and innovation strategy for UK and Europe. *Responsible for Ella’s ongoing innovation pipeline as well as current product portfolio management. *Led ‘business priority’ projects to launch innovative NPD into major new retail categories*Developed Ella's first rolling 3 yr innovation plan for existing and new category launches*Responsible for UK + European rolling 18 month NPD pipeline - current and new category*Created and implemented an annual range planning process, to maximise SKU productivity and in store activation *Responsible for all insight at Ella’s, leading creation and delivery of innovative, new 'always on' insight community to drive effective, targeted comms activity and NPD. Activity won MRS Best Business Impact award 2017. *Developed Ella’s first pack strategy, defining a strategic design platform for all core and future categories.

Global Brand Manager for Lamaze : - Co-ordinate, support and lead global Lamaze brand team. - Delivery of UK Lamaze marcoms.- Responsible for delivery of global NPD; from co-ordination of global marketing brief, range planning, market & competitor research to liaison with NPD, managing costs & pricing, packaging, sales briefing and launch. JJ COLE & Boon: EU Brand Lead - Delivery of UK marcoms: Media, PR, online plus customer specific support activity. - Responsible for delivery of range planning, market & competitor research, product selection, cost and pricing management, EU packaging, sales briefing and launch.

London, United Kingdom

Reporting directly to the company founders, responsible for the creation and implementation of consumer & customer marketing plans, as well as NPD projects for this award winning, independent healthy soft drinks company. Created & delivered annual marketing comms plan: - Responsible for the consistent design, management and delivery of all creative communications. From leading the procurement of all agency partners in the initial stages, right through to activity evaluation and reporting, including print, packaging design, Web build, online activity and media, including a stop-frame animation production for a national TV campaign (linked below)Delivered Kids offering for EU market: - Delivered launch of a new range of 100% natural kids juice drinks - Feel Good Kids, from concept to shelf, in international launch. - Delivered Feel Good Kids website featuring an interactive ‘doodle’ application that can be shared via the online gallery, via email and Facebook and ultimately is featured on pack. (http://doodle.feelgooddrinks.co.uk)

Weybridge, Surrey

Role included managing UK and International press launches, event management at trade shows, managing web content and design and copy work for marketing collateral.