Libin Binoy Email & Phone Number

Kozhikode, Kerala, India

As a seasoned Digital Marketing Professional and Team Lead, I bring a wealth of expertise in driving successful online campaigns and leading dynamic teams. My proficiency spans across various facets of digital marketing, making me a versatile leader in the ever-evolving landscape.Key Competencies:Google Ads & SEO Mastery: Demonstrated proficiency in creating and optimizing Google Ads campaigns, ensuring maximum ROI. Proven track record of implementing robust SEO strategies to enhance organic visibility and drive targeted traffic.SEM Strategies: Adept at developing and executing Search Engine Marketing (SEM) strategies to amplify brand visibility and achieve strategic goals.E-commerce Prowess: Extensive experience in formulating and executing digital marketing strategies tailored for e-commerce platforms. Successfully increased online sales through strategic planning and execution.Digital Marketing Leadership: Currently leading a high-performing team, driving innovation, and fostering a collaborative environment. Proven ability to strategize, implement, and measure digital marketing initiatives effectively.Meta Ads & LinkedIn Ads: Expertise in leveraging Meta Ads and LinkedIn Ads platforms to reach and engage the target audience. Proficient in crafting compelling ad copies to maximize CTR.Content & Blog Writing: Strong background in content creation and blog writing. Skillful in developing engaging and SEO-friendly content to enhance brand storytelling and improve organic search rankings.Link Building: Proven track record in implementing effective link-building strategies to enhance website authority and improve search engine rankings.Achievements:Successfully increased Google Ads conversion rates by 25% through strategic optimization techniques.Led the team in implementing a comprehensive SEO strategy resulting in a 30% increase in organic traffic within six months.Spearheaded a successful e-commerce campaign that boosted online sales by 40%.

Trivandrum, Kerala, India

• Keyword Research: Proficient in conducting comprehensive keyword research to optimize website content & drive organic traffic.• Backlinks: Skilled in building high-quality backlinks to improve website authority & enhance search engine ranking.• Microsoft Clarity: Experienced in utilizing Microsoft Clarity to analyze user behavior, identify website optimization opportunities.• Google Analytics: Proficient in utilizing Google Analytics to track website performance, analyze user behavior, & generate data-driven insights.• Search Console: Skilled in utilizing Google Search Console to monitor website performance, identify technical issues, & optimize website visibility in search engine results.• Social Media Optimization: Proficient in optimizing social media profiles and content to increase brand visibility, engagement, & drive website traffic.• URL Optimization: Experienced in optimizing URLs to improve website ranking and user experience, ensuring keyword relevance and readability.• Site Map Creation: Skilled in creating and submitting XML sitemaps to search engines, enhancing website crawlability and indexing.• Blog Posting: Proficient in creating engaging and SEO-friendly blog posts, incorporating relevant keywords, & optimizing content for search engines.• Meta Tags & Header Tag Addition: Experienced in optimizing meta tags & header tags to improve website visibility and search engine rankings.• Content Marketing: Skilled in developing content marketing strategies, including content creation, distribution, and promotion to drive brand awareness.• Search Engine Marketing (SEM): Knowledgeable in managing search engine marketing campaigns, including keyword bidding, & performance analysis.• Proficient in scheduling social media posts using various scheduling tools.• Poster & Logo Creation (Canva).• Google My Business• Competitor Analysis: Knowledgeable in conducting competitor analysis to identify industry trends, benchmark performance.

Kochi, Kerala, India

Bachelor Of Commerce - Bcom, Commerce

Higher Secondary Education, Commerce

High School, Pcm, General