Lidia Marqués Email & Phone Number

Switzerland

Geneva, Switzerland

Geneva, Switzerland

Geneva, Switzerland

Geneva, Switzerland

Communications⋅ Annual coordination of the 360° communication strategy⋅ Management of the marketing budget and its quarterly reporting⋅ Management and coordination of all PR agencies⋅ Maintain and develop relationships with journalists in Europe⋅ Deployment of multi-media strategy plan / Community Management⋅ Monitor SM performance and KPIs⋅ Brand guardian at global scale, ensuring correct messaging and tone of voice⋅ Advertising campaigns design and sponsorship… Show more Communications⋅ Annual coordination of the 360° communication strategy⋅ Management of the marketing budget and its quarterly reporting⋅ Management and coordination of all PR agencies⋅ Maintain and develop relationships with journalists in Europe⋅ Deployment of multi-media strategy plan / Community Management⋅ Monitor SM performance and KPIs⋅ Brand guardian at global scale, ensuring correct messaging and tone of voice⋅ Advertising campaigns design and sponsorship requests management⋅ Coordination of the Editorial Committee in collaboration with the investment and research teams to create content⋅ Production of marketing collaterals (goodies, customer gifts)⋅ Production and distribution of all monthly and ad-hoc newsletters⋅ Supervision of technical / content updates for website and social mediaEvents⋅ Annual selection of events and project management (corporate, external, internal) across Europe and Asia⋅ Organisation of annual roadshows across Europe and Asia⋅ Selection of topics / themes, external speakers and locations⋅ Contract negotiation⋅ Event project management⋅ Relations with external event organizers and Cap Intro teams⋅ Staff management Show less

Geneva Area, Switzerland

Geneva Area, Switzerland

Marketing & Communications⋅ Building up the brand, including brand and communications execution and strategy⋅ Strategic development, implementation and execution of webpage design and content as well as social media platforms (Facebook, Twitter, LinkedIn)⋅ Development of communication templates, social media campaigns⋅ Measure the level of engagement over all platformsProject Management / Field Support⋅ Building up of National Networks in Spain, Mexico, Argentina… Show more Marketing & Communications⋅ Building up the brand, including brand and communications execution and strategy⋅ Strategic development, implementation and execution of webpage design and content as well as social media platforms (Facebook, Twitter, LinkedIn)⋅ Development of communication templates, social media campaigns⋅ Measure the level of engagement over all platformsProject Management / Field Support⋅ Building up of National Networks in Spain, Mexico, Argentina, Colombia, Malawi & Tanzania (in collaboration with employers’ federations, the ILO and the IOE)⋅ Organization of several GAN events worldwide and with different stakeholders⋅ Representing the GAN and give presentations at the International Labour Conference, the ILO Governing Body, the European Center for the Development of Vocational Training and the European Commission.⋅ Budget preparation, implementation, monitoring and evaluation of the projects and reportingSecretariat & Operations⋅ Supporting the Executive Director in all kind of management and executional decisions ⋅ Recruitment, introduction of new staff⋅ Lead and coach team of 4 in operational and administrative aspects⋅ Budget creation and implementation, monthly financial reports, controlling and audit⋅ Coordination of the Board Meeting/Executive and Steering Committees/General Council/GAN Impact Day, support of the secretariat etc.) Show less

London, United Kingdom

Market Research AnalysisMarketing StrategyOutreach to partners / leasing with existing membersBuilding up the brand, including brand and communication strategyProduct placement strategy

London, United Kingdom

A/W '13-'14 Womenswear Fashion Show at Lancaster HouseA/W '13-'14 Menswear Presentation at Tom Ford Show RoomLook Book creationModels casting

London, United Kingdom

Business Development & Strategic Planning in Europe (London, Geneva, Paris & Milan)Partnerships research, bloggers outreachBeta testing of the App new versionsTranslation into French and Spanish

Geneva Area, Switzerland

⋅ Manage flow of information between Wake and investors⋅ Distribution of quarterly press releases⋅ Support of Managing Directors in meeting with investors by preparing presentation material, accurate records of meetings, and detailed briefing notes.⋅ Organization of conferences, road shows, earnings conference calls and investor meetings

Geneva Area, Switzerland

⋅ Reconciliations, confirms, resolving position and cash breaks⋅ Interacting with counter parties⋅ Monitoring and analyzing daily trades and their effect on the portfolio⋅ Coordination of new fund launches⋅ NAV reconciliation

Geneva Area, Switzerland

⋅ Building-up and optimizing the function Office Management for the Company⋅ Preparing demanding letters and contracts in English and in French⋅ Managing independently the administration of the Company⋅ Reception, centralized calls, emails and faxes⋅ Supplies and purchasing⋅ Accomplishing all other general operations / office support for the firm

Geneva Area, Switzerland

⋅ Marketing Plans deployment (Sales Support processes)⋅ Special price actions & discounts (Sales incentive plans)⋅ Caterpillar Factories / Dealership Liaison⋅ Day to day Caterpillar / Dealerships business operations management⋅ Dealer Invoicing & Inventory coordinator⋅ Caterpillar / Dealerships internal transactions optimization initiatives (Stock management, Product allocation, Internal processes audit)⋅ Intranet Website content ownership

Geneva Area, Switzerland

⋅ Consolidation of previously done market research initiatives⋅ Creation of an internal “research projects” search engine integrated into Caterpillar systems⋅ Full deployment of a new data collection tool (data gathering kiosks) at Caterpillar’s Customer Demonstration and Learning Center (Malaga, Spain)⋅ Competitive market research analysis and benchmark⋅ Various market research data analysis & reporting

Geneva Area, Switzerland

Human Resources⋅ Team member of Human Resources Services Optimization Project (6 Sigma Methodology)⋅ Launch of a new HR intranet website⋅ Stakeholder Surveying⋅ Project logistics and administration⋅ Recruitment⋅ AdministrationHeavy Construction (Customer Segments Division)⋅ Creation of Bid Specifications guides & Machine Specification reference cards⋅ Competitive research within specific 6 Sigma projects⋅ Team member of a Special Inventory for Small… Show more Human Resources⋅ Team member of Human Resources Services Optimization Project (6 Sigma Methodology)⋅ Launch of a new HR intranet website⋅ Stakeholder Surveying⋅ Project logistics and administration⋅ Recruitment⋅ AdministrationHeavy Construction (Customer Segments Division)⋅ Creation of Bid Specifications guides & Machine Specification reference cards⋅ Competitive research within specific 6 Sigma projects⋅ Team member of a Special Inventory for Small Dealerships Project (6 Sigma Methodology)Dealer Order Fulfillment Support Group⋅ Interface between dealers, factories and our banking partners regarding supply chain logisticsMarketing Support Division⋅ Organization team member of a major Marketing Seminar at Caterpillar’s Customer Demonstration and Learning Center in Malaga, Spain⋅ Creation of Product & Applications advertisement Projects⋅ Creation of Segment specific brochures for customers (Demolition, Tunneling, Pipeline Construction applications)Trained & Certified “6 Sigma Green Belt”⋅ “6 Sigma” Methodology: Improve procedures and increase product & Service Quality, reduce costs, determine business opportunities and deliver a higher standard for customer service. Show less

Spécialiste En Marketing, Marketing

Markom, Markom

Management Emphasis Marketing

Activities and Societies: Founding Member of the Webster Geneva University Student Union