Lien Le

Lien Le Email and Phone Number

Senior Director, Oddity | Consumer goods, branding, and acquisition strategy | Previously @ BCG, LBS, Gates Foundation @ ODDITY
Lien Le's Location
Brooklyn, New York, United States, United States
About Lien Le

MBA from London Business School specializing in marketing, strategy, and organizational behavior. Passionate about finding ways to understand and shape consumer decision-making. Rigorous quantitative background in decision analysis paired with management consulting experience at BCG as part of the Consumer Goods and Principal Investors and Private Equity (PIPE) teams.Completed a 12-month secondment with the Bill & Melinda Gates Foundation focused on strategy creation for consumer-facing teams in the Global Development Division.BA from Harvard University in Applied Mathematics and Decision Science.

Lien Le's Current Company Details
ODDITY

Oddity

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Senior Director, Oddity | Consumer goods, branding, and acquisition strategy | Previously @ BCG, LBS, Gates Foundation
Lien Le Work Experience Details
  • Oddity
    Senior Director, Brand 4
    Oddity Oct 2024 - Present
    New York, New York, United States
    View
  • Boston Consulting Group (Bcg)
    Project Leader
    Boston Consulting Group (Bcg) May 2024 - Oct 2024
    Brooklyn, New York, United States
    Specialization in consumer insights and brand positioning for consumer goods, particularly apparel and spirits, and private-equity due diligences
    View
  • Boston Consulting Group (Bcg)
    Consultant
    Boston Consulting Group (Bcg) Oct 2019 - May 2024
    Brooklyn, New York, United States
    View
  • The Boston Consulting Group (Bcg)
    Associate
    The Boston Consulting Group (Bcg) Sep 2017 - Oct 2019
    New York, Ny
    View
  • Math Labs Research
    Product Strategist Intern
    Math Labs Research Aug 2022 - Nov 2022
    London, England, United Kingdom
    Ground-up product design and strategy for a new market intelligence tool
  • Bill & Melinda Gates Foundation
    Associate Strategy Officer (Secondment)
    Bill & Melinda Gates Foundation Aug 2020 - Aug 2021
    Seattle, Washington, United States
    Strategy development for the Nutrition, Family Planning, and Maternal, Newborn, and Child Health teams.
    View
  • The Boston Consulting Group
    Summer Associate
    The Boston Consulting Group May 2016 - Aug 2016
    New York, Ny
    View
  • Promazo
    Analyst, Board Member
    Promazo Aug 2015 - May 2016
    View
  • Center For Education Policy Research At Harvard University
    Strategic Data Project - Research Assistant
    Center For Education Policy Research At Harvard University Jan 2015 - Sep 2015
    Cambridge, Massachusetts, United States
    View
  • Ethiopian Education Foundation
    Administrative Intern
    Ethiopian Education Foundation May 2014 - Jul 2014
    Addis Ababa, Ethiopia
    View
  • Deutscher Bundestag
    Communications Intern
    Deutscher Bundestag Feb 2013 - Mar 2013
    Berlin, Germany

Lien Le Education Details

Frequently Asked Questions about Lien Le

What company does Lien Le work for?

Lien Le works for Oddity

What is Lien Le's role at the current company?

Lien Le's current role is Senior Director, Oddity | Consumer goods, branding, and acquisition strategy | Previously @ BCG, LBS, Gates Foundation.

What schools did Lien Le attend?

Lien Le attended Harvard University, London Business School, Xavier College Preparatory High School.

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