Lien Pham Email & Phone Number

Ho Chi Minh City

- Be responsible from taking client brief, making proposal / quotation, designing questionnaire, to executing project and reporting.- Supervise the quality of ongoing projects and contribute to their success by managing fieldwork teams and coordinating across internal departments.- Conduct studies in various research methods, including Brand Health track, Usage & Attitude, Shopper research, focusing on Finance and FMCG industry.

Ho Chi Minh City

- Work closely with product team to form first research team by implementing lightweight research process, and integrating research at multiple touchpoints within the product lifecycle.- Coordinate across departments (data analysts, customer support) to ensure that user recruitment and research process goes smoothly.- Manage team of one other UX researcher, contractor in HCMC and collaborate with two researchers in Hanoi on projects.- Forecasting and allocating budget and resources to ensure annual research quality and profitability.- Independently design, execute research projects, and give guidance for team members.- Conduct both qualitative and quantitative methods, depends on research objectives.o Quantitative research: Online survey (including survey design, programming, analysis and reporting) using Zalo panel on: feature post-launch evaluation, new concept evaluation.o Qualitative studies: 90+ qualitative user interviews on: identifying user segments, exploring needs-gap, competitive assessments, new concept / feature evaluation, usability testing.- Synthesize and communicate research findings

Ho Chi Minh City, Vietnam

• Client service and Project management: - Work closely with clients to understand their needs, be responsible for making quotations and proposals for services requested. - Supervise the quality of ongoing projects and contribute to their success by managing fieldwork teams and coordinating across internal departments. - Forecasting and allocating budget and resources to ensure profitability.• Research execution and reporting: - Manage online research projects for global online market research companies. - Conduct qualitative research projects, moderate IDIs and report in both English and Vietnamese, focusing on Beauty and Health care; Lifestyle topics. - Support team leader and other team members in over 30 quantitative projects, varied in different research methods, including HUT, HVI, Mystery shopping, Intercept, CLT and surveys.• Other highlighted activities: - Support in setting up a new branch in Thailand. - Company spokesperson at “Online research and the sidekicks seminar” alongside Directors and Managers from top Market research companies in April, 2015. (http://wsgroup-asia.com/MarketingResearch/Seminar2015.php)

Master Of Arts (Ma), Advertsing And Marketing, Merit

Activities and Societies: Photography SocietyGraduated with Merit. • Modules studied: Consumer Behaviour, Internet marketing, Advertising.

Bachelor'S Degree, Marketing/Marketing Management, General, 3.12/4.0

Activities and Societies: Business ClubGPA: 3.12. Ranked 4th out of 32 Marketing graduates in 1st batch graduation in 2011. • Modules.