Digital Strategy - Strategic Partnership - Partnership Marketing- Identify growth opportunities, and actively evaluate potential partnerships, analyzing their ability to drive user acquisition, product innovation, and revenue generation.- Onboard and manage new and current partnerships with global trusted partners such as e-wallet, payment gateway, e-commerce, social platforms, telecoms, fintech companies, and other strategic partnerships from mother bank.- Implement targeted communication and marketing strategies to maximize program effectiveness and alignment with the bank's objectives.- Establish and sustain strong, trust-based relationships with affiliate partners and networks ensuring long-term growth and cooperative success.

- Launched and managed privileges ecosystem and loyalty platform to grow customer engagement and retention.- Developed comprehensive marketing plans to position new product and their features effectively.- Evaluated and implemented strategic initiatives to maximize revenue from new product launches.- Responsible for P&L, managing partnerships, and overseeing service operations.- Provided leadership and management for a team.

Brand Management & Digital Marketing- Led the development and execution of comprehensive marketing campaigns to drive brand awareness, revenue growth, and customer engagement. This included key brand campaigns, new store opening activations, strategic sponsorships, co-branding initiatives, and other derivative programs.- Developed and implemented social media plans for effective brand communication, marketing, and promotions across all regions, branches, and target markets.- Successfully launched & increased revenue growth of brand and products on online marketplaces and food delivery applications, leveraging partnerships with food reviewers and influencers to maximize reach approach and impact.

- Leveraged expertise in mobile marketing solutions, online & location-based advertising, and omnichannel marketing to plan, pitch, and execute high-impact campaigns for large FMCG companies (Procter & Gamble, Coca-Cola, Nestle, Masan, Fonterra).- Successfully managed, maintained, and increased conversion rates (awareness, engagement, acquisition) for over 30 campaigns.